Almost all Italians (94%) are aware of the existence of public incentives for housing and almost half (42%) have used them in recent years. This is what emerges from the in-depth analysis dedicated to the home market by the Findomestic Observatory in February carried out by the consumer credit company of the Bnp Paribas group in collaboration with Eumetra. Those who have to buy furniture or home accessories by far prefer to go to the store again (80%) perhaps after having obtained information on the internet (33%), while they mainly use the web to buy small appliances (56 percent).
The detail of the data
Almost all (94%) of the Findomestic Observatory sample has heard of at least one government incentive or bonus linked to the home world and 42% have used it in past years. The most popular is the “Superbonus 110%”, familiar to 86% of the interviewees, even if only used by 9%. For 2022, 30% of the sample (11% believe it, 19% believe it probable) thinks of exploiting it. The programs of 34% of Italians (with certainty for 14%, probably for 20%) include the use of the TV and decoder bonus which so far has been used by 14% of those who have heard of it (81%).
The furniture and household appliance bonus, known to 64% of the sample, will still support the market (29% intend to use it in the coming months, 9% are sure, 20% probably will) as well as that of the restructuring “outside the 110 % ”Which will surely be (8%) or probably (20%) exploited by 28% of the interviewees. The response for the boiler bonus is also positive: 70% of the sample knows it, 26% thinks they will use it by the end of 2022 (10% are sure, 16% think it is probable).
How the purchase takes place
The sample is divided exactly in half when it comes to buying technological equipment for study and work from home: 50% prefer to go to the store, the other half to rely on e-commerce. a growing slice of consumers (66%) are willing to buy them online as long as the web offers cheaper prices (27%), a return guarantee (17%) or includes the assembly service (14%). 18% would consider the internet just to buy home accessories.
«The physical point of sale – comments Claudio Bardazzi, Findomestic Observatory manager – undoubtedly remains an important reference for the purchase of furniture but more and more consumers see on the web a complementary purchase channel or a precious alternative. This is demonstrated by the fact that e-commerce continued to grow strongly (+ 18%) in the furniture sector also in 2021, despite the reopening, reaching over 13% of the market ».