Source Title: Beijing Regulates “Double Eleven” Online Promotions and Strengthens Suspicious Transaction Monitoring
Chinanews.com, Beijing, November 2 (Reporter Du Yan) Entering November, the “Double Eleven” network centralized promotion activities of various platforms have been launched one after another. In order to guide e-commerce companies to further regulate online sales promotion, protect the legitimate rights and interests of consumers, and promote fair competition, 15 departments including the Beijing Municipal Market Supervision and Administration Bureau jointly convened a symposium on the administrative guidance for regulating the “Double Eleven” online sales promotion activities.
Today, the reporter learned from the Beijing Municipal Administration of Market Supervision that, in order to solidly promote the 2021 network market supervision special action, the bureau will cooperate with the Beijing Municipal Party Committee Propaganda Department, the Municipal Internet Information Office, the Municipal Public Security Bureau, the Municipal Administration Bureau, and the People’s Bank of China. A total of 15 departments including the Management Department, the Municipal Postal Administration, Beijing Customs, the Municipal Landscaping Bureau, the Municipal Agriculture and Rural Bureau, the Municipal Intellectual Property Office, the Municipal Economic and Information Bureau, the Municipal Taxation Bureau, the Municipal Bureau of Commerce, and the Municipal Drug Administration jointly convened the specification “Double Eleven” network centralized promotion activities administrative guidance symposium, JD, Alibaba, Meituan, Weidian, Xiaomi, Douyin, Kuaishou, Jumei Youpin, Dangdang, Suning Tesco, Gome, Pinduoduo, Vipshop , Secoo’s 14 key e-commerce platform companies participated in the administrative guidance symposium.
At the meeting, relevant departments required the platform to conduct administrative qualification review and screening for shops on the platform that need to obtain administrative licenses, set up a green channel for intellectual property infringement complaints, strictly enforce intellectual property protection regulations, and remove or delete infringing product links in a timely manner.
Relevant departments require the platform to carry out information release review and real-time inspections, and strengthen the management of online live marketing information and product content. Strengthen the cleanup and rectification of online harmful information, do a good job in the inventory of prohibited and illegal items, strengthen the prevention of network attacks and intrusion, and solidly promote the prevention of anti-fraud propaganda. Comprehensive self-examination and self-correction of SMS marketing behaviors, timely handling of network security threats, and protection of personal information and data security. Maintain a fair competition order in the payment market, prohibit tampering or concealing transaction information, carry out merchant risk investigation, and strengthen the monitoring of suspicious transactions.
Relevant departments require the platform to strengthen the investigation of prohibited items, reasonably arrange the warehousing and delivery rhythm, ensure the quality of end delivery services, and protect the legitimate rights and interests of the courier group.
Relevant departments require platforms to prohibit the import and export of goods that infringe intellectual property rights, and urge cross-border e-commerce companies to go through customs registration.
Relevant departments require the platform to severely crack down on illegal online transactions involving wild animals and plants, comprehensively clean up and remove illegal commodities, prohibit the illegal sale of aquatic wildlife and their products, and prohibit the sale of fishing gear banned in Beijing.
Relevant departments require the platform to issue invoices in accordance with laws and regulations, to faithfully confirm income on schedule, and to cooperate in handling tax-related reports and complaints. Strictly implement the real-name registration requirements for the “four categories” of online shopping, strengthen platform management for online sales of special drugs (including vaccines), prescription drugs, etc., effectively regulate online drug sales, and strengthen the management of epidemic prevention by distribution personnel.
At the same time, the platform is required to establish and improve the public credit evaluation index system, combine the credit evaluation grades of network operation supervision objects with “dual random” supervision, and establish a coordinated linkage mechanism. Strengthen the implementation of main responsibilities before, during and after the event, strictly control advertising content, establish a sound product quality inspection and monitoring system, strengthen price self-discipline, maintain a fair competition environment, strictly regulate sales promotion behavior, properly resolve online consumption disputes, and actively cooperate with regulatory authorities to investigate and deal with in accordance with the law The relevant violations of laws and regulations by the operators on the platform form a benign interaction between platform autonomy and government supervision, and jointly raise the awareness of the operators on the platform to abide by the law and effectively protect the legitimate rights and interests of consumers.
Relevant persons in charge of JD.com, Alibaba, Douyin, Kuaishou, Pinduoduo, etc. introduced their work in the promotion season and proactive compliance, and expressed that they will actively fulfill the main responsibility of the platform, improve the rules of promotion activities, increase the intensity of publicity and education, and strengthen products, services, and content Quality management, resolutely put an end to fraudulent consumption, false propaganda, credit card fraud and other behaviors, operate in compliance with laws and regulations, and create a civilized, orderly, safe and honest online transaction environment.
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