Crisis of chips and electrification: the car inside the perfect storm

The perfect storm hit the automotive world. The first to evoke the title of the turn of the millennium film starring George Clooney is also one of the most powerful men in the business, Markus Duesmann, CEO of Audi, the richest and most technological brand of the Volkswagen group. His, like most of the brands that put innovation and electronics at the center of growth, is in fact paying a very high price to try to overcome one of the most complex and devastating crises ever.