Executive summary:“Hello KFC, there is no KFC.” The KFC clerk can say this to the customer as soon as he opens his mouth, which shows the popularity of KFC.
“Hello KFC, there is no KFC.” The KFC clerk can say this to the customer as soon as he opens his mouth, which shows the popularity of KFC.
“Magic” dance poses and retro music have captured the hearts of many people as soon as the Duck Music Box was launched recently. It is obviously a limitation of Children’s Day on June 1, but many adults cannot refuse this dancing duck.
Some people even joked, “The gifts that children want on Children’s Day are tablets, mobile phones, and switches, while the gifts that adults want are KFC’s Ducks.”
A promotional image released by KFC’s official Weibo.
Offline “duck” is hard to find
This “naive” duck is no stranger to many people. According to public information, Da Duck is a type of Pokemon that appears in the handheld game series “Pokemon” released by Nintendo of Japan.
As a classic IP, this time KFC cooperated with Pokémon, and selected it and another classic IP Pikachu, and launched three Pokémon oversized toys: the Duck Music Box, the Pikachu Outing Kettle and the Pikachu Music Box.
According to KFC, the Children’s Day package will be available from May 21, 2022. Buying the Children’s Day package includes a Pokemon oversized toy. 3 toys will be distributed randomly, and the style of the day is subject to the actual supply of the restaurant. The set national limit is 2.21 million copies, while stocks last.
Although KFC has launched a limited-edition toy for KFC before, the popularity of KFC, which “sings” and dances this time, is beyond imagination.
“Why is the Duck so popular?” has become a hot topic, and many netizens have left messages: “Why is it so difficult to want a Duck?” “I went to all the stores around and couldn’t find a Duck.” In between, a “duck” is hard to find.
Screenshot of comments below KFC’s official Weibo.
On the 24th, a reporter from Zhongxin Finance and Economics consulted a number of KFC stores in Beijing. The clerks all said that the Duck toys in the store were sold out.
“Da Duck was sold out on the 21st, and the other two were sold out on the 24th,” a clerk at a KFC store in Fengtai District, Beijing told reporters.
There are a lot of “ducks” online
When brick-and-mortar stores couldn’t buy the Duck Duck Music Box, many merchants were selling the toy on the e-commerce platform.
Zhongxin Finance reporter noticed that the online price is significantly higher than the price of the package ranging from 59-109 yuan in the physical store. At present, in some online stores, the price of the Duck Duck Music Box has exceeded 200 yuan, excluding meals.
Screenshot from the online merchant sales page.
At the same time, on second-hand e-commerce platforms, there have also been many posts on the resale of KFC’s KFC Duck Music Box. The resale price is concentrated between 60 yuan and 100 yuan, but there are also sellers who bid a few hundred yuan or even thousands of yuan.
A staff member of a KFC store told reporters, “The Duck Duck was originally distributed less, and I didn’t receive the replenishment information. It is estimated that there should be no more.”
However, the reporter noticed that on the second-hand e-commerce platform, the pictures posted by some sellers showed that there were a lot of stock in stock, some sellers also said that they could wholesale, and some sellers even started the pre-sale mode. This has also been questioned by consumers.
Screenshot from a second-hand e-commerce platform.
“Before June 1st, the Ducks are gone, and there are a lot of scalpers who resell the Ducks.” Many netizens commented on KFC’s official Weibo, and some even wondered if there were internal employees reselling them, “Fourth It was less than two hours on the first day of sale in tier cities, and there were no stores in the city, so how could there be no internal staff to resell.” “The whole set was sold on the second-hand platform before the event started. Is it resold in advance?”
According to The Paper and other media reports, on the 24th, KFC issued a statement on the APP: Recently, some consumers reported that some KFC toys were sold at a higher price, and the company firmly refused to support it. This behavior is purely personal behavior and has nothing to do with the company. The number of individual styles of this toy is limited, and due to supply, logistics and other reasons, it is in urgent deployment, please place your order through official channels.
But as of press time, reporters in Beijing had not seen the above statement on KFC’s official app.
According to the Beijing News, relevant KFC staff said that at present, only app users in the Shanghai area can see the announcement of the app. The deployment plan in the statement is currently only for Shanghai, and the deployment and replenishment plans for other cities are still unknown.
The phenomenon of “eating for food” and “eating for food” makes a comeback
Since the 3 toys are distributed randomly, and the package is limited to a meal for two or a family bucket, some netizens said, “If you want to have a Duck, you have to eat a bunch of KFC.”
This also gave rise to the “food replacement” service. Zhongxin Finance reporters searched for “eat KFC” on social media, and there will be many comments about asking for food, and bidding for food. Please eat” “Duck can be eaten instead, 109 yuan package, and postage is required.”
With the popularity of the Duck Duck Music Box, on the second-hand e-commerce platform, there has also been a list of people looking for and eating on behalf of others, most of which are priced at more than 60 yuan.
Screenshot from a second-hand e-commerce platform.
This is not the first time KFC has “eat-for-you” services because of toys.
In January 2022, KFC launched the KFC X DIMOO limited blind box for the 35th anniversary of KFC China. Because some consumers spend 10,494 yuan to buy 106 sets of meals in order to collect a complete set of KFC blind boxes, and some consumers buy the “eat-for-you” service for “begging for a baby”, that is, hire someone to buy the meal-for-you package and get the blind box.
Subsequently, this phenomenon was named and criticized by the China Consumers Association, “The sale of limited-edition blind boxes is to stimulate consumption by means of ‘starvation marketing’, which may easily lead to impulsive consumption by consumers in order to obtain limited-edition blind boxes, and cause excessive purchases. Useless food waste.”
At the same time, the China Consumers Association advocates that consumers jointly resist bad consumption behaviors such as blind consumption, impulsive consumption, and excessive consumption.
Original title: Da Duck is on fire, and it also triggered eating KFC instead! Be careful not to waste food!