From September 2 to 7, the 2021 China International Trade in Services Fair (hereinafter referred to as the “Service Trade Fair”) kicked off at the Beijing National Convention Center and Shougang Park. This year, the Service Trade Fair closely followed the trend of digitalization and set up a special exhibition area for digital services for the first time. As the world‘s leading wireless technology innovation company, Qualcomm participated in the exhibition for the second time this year, exhibiting cutting-edge technologies and application services such as 5G, AI, XR and high-definition imaging, and working with Chinese industry partners to jointly promote the digital economy Prosperity of the practical results of global cooperation and development.
Qualcomm’s booth at the China International Service Trade Fair in 2021
During the Service Trade Fair, Alex Rogers, President of Qualcomm’s Technology Licensing Business and Global Affairs, Qian Kun, Qualcomm’s Global Senior Vice President, and Hou Mingjuan, Qualcomm’s Global Vice President Participated in multiple forums to share Qualcomm’s industry observations in the digital trend and its practices and explorations in global cooperation. As the largest comprehensive exhibition in the field of global service trade, Qualcomm is also a major platform for China’s opening to the outside world. As a multinational company, Qualcomm actively participates, fully demonstrating its determination to continue to root in China, and promote it with cutting-edge exploration and open cooperation. The future development of digital services in China and the world.
Early adopters of the latest 5G experience to explore the potential of 5G to transform the industry
With the theme of “Digital Opens the Future, Services Promote Development”, this session of the Service Trade Fair puts digital services, digital economy and digital future in a prominent position. As the foundation of the digital future, 5G has once again become the key word for Qualcomm’s participation in the Service Trade Fair this year. With the theme of “Let’s Promote Great Ideas with 5G Together”, Qualcomm’s booth showcased the latest achievements and innovative applications of 5G commercial integration with the industry in the past two years.
Snapdragon Ultra HD Cinema, exploring the future of mobile phone imaging
In the corner of the booth, the flagship smart terminal “Family Portrait” empowered by the Snapdragon 8 Series 5G mobile platform was more abundant than last year. 18 different brands of 5G flagship smartphones equipped with Snapdragon 888 and 888Plus will bring the 5G experience to even greater heights. More consumers. The adjacent Snapdragon Ultra HD Cinema showcases the excellent imaging experience of flagship smartphones, attracting visitors to immersively explore the future of mobile imaging.
Since 2020, Qualcomm has reached a strategic cooperation with China National Geographic, and 5G smartphones equipped with Snapdragon have become powerful equipment for professional outdoor photographers. The photographers went deep into the wilderness of China and used advanced mobile phone imaging technologies such as 8K and HDR supported by Snapdragon to shoot a series of high-definition videos of China’s wildlife. The innovative cooperation results with the theme of “Using the Power of Science and Technology to Transmit the Power of Life” were released at the Service Trade Fair in 2020 and received positive and extensive social attention. This year, the cooperation between the two parties focused on “finding our national park”, going deep into the “Three Rivers Source National Park”, “Hainan Tropical Rainforest National Park”, “Qinling Giant Panda National Park” and “Pudacuo and Three Parallel Rivers National Park”. Show the beauty of China under the lens of mobile phones. As the result of the strategic cooperation of the Service Trade Fair in 2020, the series will be premiered in the immersive small theater of the Qualcomm exhibition area of the Service Trade Fair this year, allowing visitors to view the many beautiful scenery of the motherland within an inch Panoramic view. The film will then be officially released during the fifteenth meeting of the Conference of the Parties to the Convention on Biological Diversity (COP15) in October this year.
As 5G continues to evolve, 5G applications will not only benefit more people, but will also be integrated into thousands of industries. From point to point, the cutting-edge typical applications exhibited at Qualcomm’s booth this year showed the prospects of innovative applications under the deep integration of 5G and the industry.
5G millimeter wave opens up a new experience for watching games
Millimeter wave is an important part of 5G and a key technology to unleash the full potential of 5G. Qualcomm demonstrated at the booth how millimeter wave technology can help create a stadium with the fastest wireless internet speed, bringing an exciting new viewing experience to the “Super Bowl” game. At the same time, the audience can also learn about the latest progress made by Qualcomm and ZTE in 5G millimeter wave testing. Both parties have successfully achieved the important technical features required for China’s 5G millimeter wave deployment, which is another milestone in China’s commercialization of 5G millimeter wave. At the booth, visitors can feel the strong pulse of 5G millimeter wave deployment at home and abroad.
In addition, the VR experience has once again become a popular check-in point. As long as the audience wears the VR headset, they can join the table tennis competition and fight against their online partners. They can feel the fun of technology for sports and explore the empowerment of technology. More possibilities brought by the sports industry.
On the booth, Qualcomm’s invention wall also attracted visitors to stop and interact. This wall showcases Qualcomm’s important basic inventions. Through somatosensory interaction, visitors can gain insights into how Qualcomm’s technological inventions over the past decades have laid the foundation for innovation in the mobile industry and made people’s lives richer and better.
Light up the key words of “cooperation” again and enlighten the digital future
2021 is the starting point of a new decade, and a wave of innovation driven by a new generation of connection technology is coming, and we are quickly moving towards a world where people and everything are intelligently interconnected. The combination of 5G, AI and cloud will strongly promote innovation and economic growth, empower new business models, new services and new sources of revenue, and accelerate the digital transformation of many industries.
Alex Rogers, President of Technology Licensing Business and Global Affairs of Qualcomm, delivered a video speech at the “Service Trade Facilitation Summit Forum from the Perspective of Multinational Companies”
As the foundation of the digital future, 5G is continuously developing and accelerating its popularization. Qualcomm Technology Licensing Business and Global Affairs President Alex Rogers delivered a video speech at the “Service Trade Facilitation Summit Forum from the Perspective of Multinational Companies”, sharing the latest developments in global 5G deployment and applications He said, “During CIFTIS last year, I mentioned that 80 operators around the world have deployed 5G commercial networks. In the past year, this number has more than doubled. ——At present, 175 operators have achieved 5G commercial use, and more than 260 operators are investing in 5G deployment.” He believes that the reason why mobile technology can reach the scale and scope affected so far is inseparable from global standardization. The enabling effect of technology is also inseparable from the mutual cooperation of the global ecosystem.
Qian Kun, Senior Vice President of Qualcomm Global and General Manager of Technology Licensing Business China, delivered a speech at the “Digital Trade Development Trend and Frontier Summit Forum”
For a long time, in order to accelerate the march towards the digital future, Qualcomm has maintained close cooperation with the global ecosystem to promote the popularization of 5G and realize the potential of 5G. From agriculture to energy to retail, and even to the automotive, industrial manufacturing, and medical fields, 5G and the intelligent edge have promoted the digital transformation of many industries. Qualcomm has continuously pushed the level of digital services to new heights through cutting-edge mobile technology and global cooperation. . Qian Kun, Senior Vice President of Qualcomm Global and General Manager of Technology Licensing Business China, said when participating in the “Digital Trade Development Trends and Frontier Summit Forum”: “Qualcomm has always been R&D first, constantly breaking through the boundaries of mobile technology, and leading the industry’s continuous investment in R&D. , And share Qualcomm’s research and development results with the ecosystem. In order to realize the beautiful vision of 5G, we have been working closely with the global ecosystem to help 5G innovation. Through Qualcomm’s business model, basic technology, and advanced platforms and solutions, we Help empower and expand the ecosystem, and accelerate innovation on a global scale.”
In addition, at this service trade conference, Qian Kun also participated in the “Double-Circulation New Development Pattern Enterprise White Paper Release and Seminar”, shared the close cooperation between Qualcomm and China Mobile’s industrial ecosystem, and discussed with the guests on the ” How to actively participate in the development of China’s open and innovative economy to a higher level under the new development pattern of “double cycle”.
For a long time, the cooperation between Qualcomm and its Chinese partners has not only achieved fruitful results, but has also been widely recognized. At the Service Trade Conference last year, the “5G Pilot Program” jointly initiated by Qualcomm and many leading mobile phone manufacturers in China was awarded the “Service Demonstration Case Technology Innovation Award” by the organizer. This year, Qualcomm’s cooperation with Chinese partners in the field of Internet of Things has also been selected as a service demonstration case of this session of the Service Trade Fair.
5G leads the new track of digital service trade and sets off again
At present, the fourth industrial revolution based on the Industrial Internet is booming, and the digital trend and the innovative business models that have resulted from it have had an important impact on the development of the global economy. It is undeniable that 5G technology plays an irreplaceable role in it.
Hou Mingjuan, Global Vice President of Qualcomm, participated in the roundtable dialogue of the “Fourth Industrial Revolution Technology Empowering Industry Digitalization and Zero Carbonization Forum”
Hou Mingjuan, Global Vice President of Qualcomm, attended the “Fourth Industrial Revolution Technology Empowering Industry Digitization and Zero Carbonization Forum” and participated in the roundtable discussion, sharing Qualcomm’s latest practice around digitalization to help China’s industrial transformation and high-quality development. She pointed out: “Qualcomm’s business in China is constantly expanding. In addition to partners in the mobile phone industry, there are also many partners in the Internet of Things. Qualcomm and Chinese partners have many innovative cases. I think 5G+AI has unlimited opportunities. .”
Guo Tao, Global Vice President of Qualcomm, attended the Beijing “Two Districts” Construction International Cooperation Summit
In addition, Qualcomm Global Vice President Guo Tao attended and participated in the Beijing “Two Districts” Construction International Cooperation Summit. The “two zones” are the comprehensive demonstration zone for the expansion and opening of the national service industry and the China (Beijing) Pilot Free Trade Zone. Guo Tao attended the meeting as a representative of multinational companies and discussed with the guests the opportunities faced by enterprises in the context of the “two districts” construction, expressing Qualcomm’s confidence in actively participating in the construction of Beijing’s “two districts” as a multinational company.
This year is the first year of the “14th Five-Year Plan”, and opening to the outside world will enter a larger scope, a wider range, and a deeper level. In the “dual cycle” new development pattern, Qualcomm, as a multinational company, is at the junction of domestic and foreign cycles, and will always be committed to helping Chinese partners to innovate and grow globally with leading mobile technology. In the field of digital economy empowered by 5G, Qualcomm will also continue to deepen cooperation with Chinese partners to jointly expand innovation opportunities, share development opportunities, and let the digital economy and digital service achievements benefit everyone.
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