Dongguan City, Guangdong Province——Cultural Creativity Promotes Upgrading (Going to the Grassroots in the New Year)
The Spring Festival is fast approaching and with it comes the hustle and bustle of preparations for the celebration. In Liaobu Town, Dongguan City, Guangdong Province, Guangdong Harbin Toy Co., Ltd. has already stocked its warehouse with a popular new product – the “Four Seasons Flower Dragon”. This lifelike Year of the Dragon cultural and creative product has been flying off the shelves, with over 70,000 units sold before the Chinese New Year.
The company began developing this trendy product shortly after the Spring Festival in 2023. After several rounds of revisions and improvements, the final set of five “Four Seasons Flower Dragons” was released, boasting a cute and innocent design with festive and bright colors. Not only does it carry rich cultural connotations, but it also caters to the preferences of young people, making it a hit both domestically and overseas.
Xiao Senlin, chairman of the company, expressed his surprise at the product’s popularity in overseas markets, with numerous orders pouring in from international customers.
Dongguan, known for its vast manufacturing industry, boasts around 210,000 manufacturing companies and over 13,800 industrial companies of significant size. The city covers 34 major industrial categories, producing more than 60,000 products. With more than 4,000 toy design and manufacturing companies like Guangdong Harbin Toy Co., Ltd., and nearly 1,500 upstream and downstream supporting companies, Dongguan is responsible for nearly 85% of the country’s trendy toys and a quarter of the world‘s animation derivatives.
In response to changing market demands, Dongguan has actively transformed and upgraded its production capacity. By integrating more design innovation elements, utilizing technological innovation and cultural creativity, the city has successfully polished its brand and promoted high-quality development, setting a new standard for the industry.
As the Spring Festival approaches, the success story of the “Four Seasons Flower Dragon” serves as a testament to the power of cultural creativity and innovation in driving the growth and success of the city’s manufacturing industry.