The protection of the planet’s natural resources is a commitment that involves everyone, every day. Sustainability and respect for the environment have always been priorities for the Toyota Group, which translate into a 360 ° commitment to sustainable mobility. In 2015, the company, one of the first manufacturers to make a tangible long-term commitment to environmental protection and sustainable mobility, launched the Environmental Challenge 2050, a concrete action plan to achieve the goal of zero emissions throughout the life cycle of the vehicle: from production, use, to the disposal of the cars. A commitment consistent with Toyota’s “Beyond Zero” vision, which goes beyond zero emissions and aims to create a prosperous and inclusive society in which everyone has the maximum freedom to move in a sustainable way, even those who, for age or other reasons, it is more difficult to do so. “For Toyota, sustainability is a value that has always guided our strategies” declared Luigi Ksawery Luca ‘, CEO of Toyota Motor Italia. “A vision that we have been putting into practice for over 20 years thanks to the 17 million electrified vehicles sold worldwide and which leverages all electrified solutions, from Full Hybrid, to Plug-in Hybrid, to pure electric and hydrogen Fuel Cell . Solutions that we believe to be absolutely complementary to each other, because each of them will contribute to building a more sustainable future. By 2025 all our models globally will be electrified or will have at least one electrified version, including at least 15 electric vehicles We plan to market at least 1 million zero-emission vehicles every year by 2030 and 5.5 million electrified by 2025. The progressive electrification of vehicles, although central, is however only one of the aspects we are working on as Group; we want the entire production process to be zero emissions and protect the conservation of natural resources, from construction to management of the end vehicle life “The” Toyota Environmental 2050 “Challenge defines 6 challenges, which will also contribute to the United Nations Sustainable Development Goals, ranging from the reduction of emissions of new vehicles to the life cycle and production phases with zero emissions, from efficient management of water resources to support the circular economy, up to the creation of a society in harmony with nature. According to this plan, by 2050 the new models will have 90% lower average emissions and by 2030 they will emit 35% less CO2. Even the production plants will have zero environmental impact, thanks to an ever more extensive use of renewable energies; an objective that goes hand in hand with a more efficient management of water resources to minimize water consumption in production processes. An approach inspired by eco-design in the design and production phases will finally allow the use of eco-compatible materials, to maximize the recovery of materials from vehicle disposal and to extend the life of spare parts. The ultimate goal is to create a society in harmony with nature and to reduce the footprint of human activity on our planet as much as possible. Toyota Motor Italia is also at the forefront of environmental protection, thanks also to various energy efficiency interventions completed in its headquarters in Rome, such as the recent photovoltaic system of approximately 5,700 square meters which will allow to avoid emissions. for 254 tons of CO2 every year. A commitment that will find further stimuli again this year on the occasion of World Environment Day 2021 with the launch of the Green Month Campaign, the Toyota Group’s environmental awareness campaign that will be developed for the entire month of June with initiatives and activities that will see the direct involvement of its employees in the area. (ITALPRESS). tvi / com 05-Jun-21 15:20
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