“This year, our Huawei mobile phones have begun to come back.” A few days ago, Huawei Terminal CEO Yu Chengdong’s remarks made many Huawei fans very excited.In fact, what Yu Chengdong did not announce is that it is not only the supply that has been improved, but also the missing 5G. Coincidentally, a “5G communication case” that supports dual-mode 5G has been quietly unveiled recently. This mobile phone case can upgrade the mobile phone network from 4G to 5G by embedding an eSIM chip and a 5G modem.
Text | Sina Technology Zhang Jun
Editor | Han Dapeng
Focus on:
1. A little-known company has launched a 5G mobile phone case, which can upgrade 4G mobile phones to 5G networks and adapt to Huawei P50 Pro models. Industry insiders speculate that the product is likely to be related to Huawei, and Huawei may be trying to avoid 5G risks and did not “appear in person”.
2. In order to maintain the mobile phone business, Huawei has previously launched Huawei Smart Phone with a number of companies, but it still faces many problems such as branding.
This inappropriate Huawei 4G mobile phone is exclusively for? Huawei mobile phone finally wants the king to return?
4G mobile phone to 5G, only 800 yuan?
At present, although Huawei mobile phones are still being updated normally, due to the lack of 5G chips, only 4G versions can be launched. And this 5G mobile phone case can be said to solve the pain point of Huawei’s 4G mobile phone.
According to reports, the weight and thickness of this 5G mobile phone case are close to that of conventional mobile phone protective cases. The official configuration data shows that its weight is about 52g, and the thickness of the large surface is about 3.2mm. After wearing it, it basically does not affect the user’s normal hand-holding experience, and it also plays a certain role in protecting the mobile phone.
This 5G mobile phone case is also supported by the three major domestic operators. For first-time users, after wearing the 5G mobile phone case, select a main card, and activate the operator’s eSIM service with the support of the main card. According to the mobile phone operation guide, you can enjoy the 5G data surfing experience in a few steps. At the same time, the main card of the mobile phone and the eSIM network signal of the 5G mobile phone case are merged into one card and displayed in the mobile phone signal bar.
It is reported that the product is currently suitable for the Huawei P50 Pro model, and the official suggested retail price is 799 yuan. It is expected to be officially launched to consumers in early June. In the future, adaptation support will be provided for more manufacturers and more models.
A digital blogger revealed that this phone case will be compatible with all 4G models of Mate 40, Mate 50, nova 9, and nova 10 in the future.
However, for the price of 799 yuan, some netizens think it is too expensive. “Huawei’s 4G mobile phone is already more expensive than the 5G sold by a friend, so you have to pay 779 to buy a mobile phone case.” A netizen said.
Behind the company’s stock price soaring
It is worth noting that this 5G mobile phone case is not launched by Huawei itself, but a technology company. According to the data, the company is a listed company whose main business is digital electronic information and communication products.
Industry insiders speculate that the 5G mobile phone case is manufactured by a third party, which may be Huawei to avoid risks related to 5G.
Sina Technology combed and found that the company’s business scale is not large, and it is in a state of increasing revenue but not profit. According to its financial report for the first quarter of 2022, the total operating income in the first quarter was 649 million yuan, a year-on-year increase of 100.82%; the net profit attributable to shareholders of the parent company was 4.8721 million yuan, a year-on-year decrease of 7.39%.
At the end of April this year, the company’s share price was not very satisfactory, hitting a new low for nearly three years for several consecutive days. But just a 5G mobile phone case has already made the stock price take off.
On May 17, due to the release of the 5G mobile phone case, its stock price ushered in a sharp rise, and the daily limit rose several times; the daily limit was directly opened on May 18. The company is also dubbed by the outside world as a 5G mobile phone case concept stock.
Such a phenomenon is not uncommon. Previously, when Huawei vigorously promoted the two major operating systems, Hongmeng and Euler, so-called Hongmeng concept stocks and Euler concept stocks were also created in the market.
Xu Zhijun, Huawei’s rotating chairman, has previously publicly stated, “If those hyped companies can generate income and create value based on Euler, everyone should keep their eyes open.”
Huawei needs more ‘possible’
For well-known reasons, Huawei is doing everything it can to keep selling phones.
Sina Technology has previously reported that Huawei has launched a number of Huawei smart phones in conjunction with three major operators, China Post Communications, TCL Thunderbird, TD Tech and many other companies. These Huawei smart phones do not have the Huawei Logo, but have 5G functions, and are openly sold in Huawei’s online channels and offline stores.
This method is equivalent to resurrecting Huawei’s various series of 5G mobile phones in disguise. But in terms of branding, it is very easy to cause confusion among consumers. Taking the Youchangxiang 20 sold on Huawei Mall as an example, a consumer said in a comment: “This is not a Huawei brand mobile phone, you must be careful before placing an order.”
In addition, this method works well on low-end mobile phones, but it may be difficult to promote it on high-end mobile phones. Take the TD Tech M40 launched by TD Tech as an example. Its appearance is almost the same as that of the Huawei Mate 40, and the price starts from 3999 yuan.
However, according to media reports, the TD Tech M40 went on sale on May 13. On May 17, the JD.com list showed that only 29 TD Tech M40 8GB+256GB versions were sold in 7 days.
With the 5G mobile phone case, this problem is easily solved. After Huawei’s 4G mobile phone is matched with this mobile phone case, it can be upgraded to a 5G mobile phone in disguise, which is also a way worth considering for Huawei’s iron fans.
Of course, the 799 yuan mobile phone case has indeed exceeded the expectations of ordinary consumers. If Huawei can combine 4G mobile phones and 5G mobile phone cases for preferential sales, it may be more favored by consumers.
According to Huawei’s financial data, its revenue in 2021 is 636.8 billion yuan, a year-on-year decrease of 28.6%. Among them, the most severely affected is the consumer business, whose revenue in 2021 will drop by 49.6% year-on-year, and its scale will be nearly halved.
In order to survive, Huawei has recently renamed the consumer business to the terminal business and entered the commercial field in order to seek open source revenue. Now, with 5G mobile phone cases, Huawei’s terminal business may also have more growth possibilities.