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How the billion-dollar start-up became a need for restructuring

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How the billion-dollar start-up became a need for restructuring

In addition, the buyers sometimes drove up the prices for shops to absurd levels. “The Thrasio bankruptcy shows that the FBA buyer business is not the money-printing machine some people thought it was,” says Jan Bechler, founder and managing director of e-commerce agency Front Row, which helps companies like Unilever and Bosch their activities on Amazon. “The more dependent a company like this is on investors, the more uncomfortable it becomes,” says Bechler. “There is probably more bad news ahead for the industry.”

Transparency note: This text was first published in October 2023 and updated due to Thrasio’s Chapter 11 filing.

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