Huawei Launches Highly Anticipated Pura70 Series Smartphones
Huawei has officially announced the release of the much-anticipated Huawei Pura70 series on April 18. The announcement was made by Huawei Terminal on their official Weibo account, stating that the Pura 70 Ultra and Pura 70 Pro will be available for sale at Pioneer starting at 10:08.
The Huawei Pura70 series features four models – Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra, with prices starting at 5,499 yuan. These smartphones come equipped with dual satellite communications, a new generation of super-concentrating main cameras, second-generation Kunlun glass, one-inch outsole sensor, and other cutting-edge technologies.
Huawei Mall has confirmed that the Huawei Pura 70 Pro+ and Huawei Pura 70 will be available for sale on April 22.
The decision to launch the Pura70 series on April 18 holds significance as it marks the 12th anniversary of Huawei’s P series. Huawei’s P series has been a flagship product for smartphone photography, setting benchmarks and winning the favor of consumers over the years.
With the launch of the Pura70 series, Huawei aims to begin afresh with a new attitude, focusing on aesthetics and imaging while embracing features of extreme and simplicity. Analysts speculate that the upgrade from P to Pura signifies a strategic move by Huawei to sub-brand its product series for better brand establishment.
The Pura70 series is expected to boost Huawei’s market presence, with high hopes pinned on its success following the disrupted release schedule of the P series in recent years. Analysts predict a significant increase in shipments for the Pura70 series, with expectations of reaching 13 million to 15 million units by 2024.
As Huawei continues to innovate and redefine the smartphone market, the launch of the Pura70 series signals a new chapter in the brand’s journey towards excellence in the mobile industry.