ROME (ITALPRESS) – Kia Corporation has unveiled the first official images of the brand new Sportage, the most popular and iconic SUV of the brand, now in its fifth generation. The new Sportage will be presented in July in South Korea and has been developed with the main objective of setting new benchmarks in its segment, not only in design, but also in terms of technology and connectivity systems, without neglect efficiency and performance with latest generation engines equipped with the most innovative technologies available on the market today. Furthermore, in September, for the first time in 28 years of history, the specific version of Sportage dedicated to the European market will be unveiled. The design of the new Kia Sportage fully expresses the new stylistic language of Kia – Opposites United – revealed earlier this year and which has already achieved great appreciation from audiences and critics. The first images of the new Sportage show an important and stylistically avant-garde presence, paying homage to the simplicity and therefore to the perfection of nature, a paradigm that is perfectly interpreted by the new course of design. The new Sportage boasts a strong personality thanks to a strong yet refined silhouette. The care dedicated to every detail is immediately perceived in the perfect integration of small details with larger surfaces. The front of the car is characterized by immediate recognition and great personality, thanks to a black grille that covers the entire width. The rear is characterized by the muscular lines of the wheel arches that merge with the thin optical groups, which in turn frame the Kia logo and the Sportage name. Inside, the feeling of space is dominant: thanks to an architecture that focuses on the driver, thanks to a curved screen of very high technology and highly innovative contents, the sensation is of maximum control and comfort for everyone. “Taking inspiration from the environment that surrounds us, the design wants to enhance the natural shapes and proportions, masterfully blending them with elements of modernity, so the new Sportage changes the rules of design with an exterior with a strong and contemporary character, and interiors detailed and cutting edge, “said Karim Habib, Senior Vice President and Head of Global Design Center. “With the new Sportage, we didn’t want to simply take a step forward, but to evolve to a completely different level within the SUV class,” he added. More details on the design features of the all-new Sportage will be revealed in the coming weeks. (ITALPRESS). sat / com 31-May-21 17:34
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