The Lancia brand has inaugurated a new era with the launch of the New Lancia Ypsilon,
a model that not only reaffirms Italian style and elegance but also marks the brand’s entry into the field of electrification. During a tour that visited 60 dealers in 20 Italian regions, the new model captured the attention of thousands of enthusiasts, underlining the enthusiasm surrounding this rebirth.
The CEO of Lancia, Luca Napolitano, underlined how the New Ypsilon represents not only a new beginning for the brand but also the first step to reconfirm Lancia as a desirable and credible brand in the European premium market. “The New Lancia Ypsilon is a symbol of Italian style and elegance,” declared Napolitano, highlighting the intent to celebrate the connection with the Italian natural environment through an evocative tour.
Features and innovations of the new Lancia Ypsilon
The New Ypsilon is a hatchback of the premium B-segment, which offers a number of advanced features such as a large 10.25-inch display, a high-level parking assistance system and cutting-edge exterior lighting. It is available in full electric and hybrid versions, and stands out for being the first Stellantis production model equipped with the SALA system, a virtual and intelligent interface that guarantees a comfortable and intuitive driving experience.
The new Lancia showrooms: an automotive boutique
Reflecting the strategic pillars of quality, electrification, sustainability and an innovative sales model, the new Lancia showrooms transform the purchasing experience into an exclusive journey into the world of the brand. Each dealership, renovated with the brand’s new Corporate Identity, offers an elegant and welcoming environment that reflects the essence of Italian design. The interiors are enriched by furnishings by Cassina, with precious materials and a design that invites comfort and well-being.
Future prospects and international expansion
After the success of the Italian tour, the New Lancia Ypsilon is preparing for its international debut, with the first launches in the Belgian and Dutch markets. The expansion strategy includes subsequent introductions in France and Spain and, finally, in Germany in 2025. This launch plan testifies to Lancia’s ambition to consolidate its presence in the European premium segment, promising to bring elegance and innovation Italians beyond national borders.