Lei Jun issued a letter from all staff stating that Canalys released a report on the global smartphone market share in the second quarter this morning. Xiaomi had a market share of 17%, and smartphone sales surpassed Apple, ranking second in the world.
Lei Jun issued a letter from all staff stating that Canalys released a report on the global smartphone market share in the second quarter this morning. Xiaomi had a market share of 17%, and smartphone sales surpassed Apple, ranking second in the world.
The following is the full text of the letter:
Mi students:
I would like to share with you the great news: Canalys just released a report on the global smartphone market share in the second quarter.Xiaomi has a market share of 17%, and its smartphone sales surpassed Apple to rank second in the world.
For the first time, Xiaomi became the world‘s second place. This is a fantastic achievement and a major milestone in the history of Xiaomi’s development! On August 16 this year, we are about to celebrate the tenth anniversary of the release of Xiaomi mobile phones. It was overjoyed to receive such good news at this time.
In the third quarter of 2014, we entered the world‘s top three for the first time, and then we encountered huge difficulties and soon fell out of the world‘s top five. In 2016, we started “comprehensive supplementary lessons”. After five years of arduous supplementary lessons, our product capabilities have been greatly improved, and we have opened up and established a strong foothold in the high-end market.
In the third quarter of 2020, it will return to the third place in the world. After only two quarters, we took another step forward.I would like to thank the global rice noodles for their unrelenting support over the past ten years, thank all partners for their support, and also thank all Xiaomi students for their hard work and all Xiaomi’s family members for their understanding and support! Thank you everyone!
“No. 2 in the world”Is a major victory for our strategy
In August last year, we established the core strategy for the next ten years-mobile phone X AIoT, and once again clarified the core position of the smartphone business, and further promoted the intelligent interconnection. The AIoT business will build a smart life around the core business of the mobile phone and become the value of Xiaomi The amplifier truly allows everyone in the world to enjoy the beautiful life brought about by technology, and makes Xiaomi truly become the leader of future lifestyles.At the same time we also establishedThe “three iron laws” that will never change: technology-oriented, cost-effectiveness-oriented, and making the coolest products.
In 2020, our R&D investment is nearly 10 billion, and this year is expected to exceed 13 billion.We will further expand the size of our R&D team, and this year we will recruit more than 5,000 engineers. At present, we have won a series of rapid developments in key technology fields such as imaging, fast charging, AI, IoT platforms, and established a leading edge in the global industry. This year also released the surging C1 camera chip.
“No. 2 in the world”Is the result of the hard work of soldiers all over the world
We have made great progress in our pilot new retail in China: the advanced channel model of Xiaomi’s online and offline integration has achieved phased success. It will cover all counties and enter the township market in 2021. At the same time, the business model of online and offline integration has been verified.
Our international business is progressing very smoothly. We have entered the markets of more than 100 countries and regions around the world.The overseas market’s revenue contribution has reached half, and now it has the first market share in more than ten countries. Xiaomi has become a truly global company.
We will further consolidate our core capabilities Keep going in the direction of your dreams
In the past three years, we have introduced a group of young and experienced executives from outside, and we have also promoted several young group executives and dozens of young general managers internally. Such a vigorous team will provide a strong and visionary lead for the development of Xiaomi in the next ten years.
Recently, we just disclosedThe “Young Engineers Incentive Program” rewarded 3904 outstanding engineers, and offered a ten-year new incentive program for 122 technical experts, the first batch of candidates for the New Decade Entrepreneur Plan, and middle and senior managers.One of the best Xiaomi to date is marching towards the future with high morale.
Xiaomi’s mission is to “persist in making good products that move people’s hearts and at a fair price, so that everyone in the world can enjoy the beautiful life brought about by technology”. This road is destined to be long and bumpy. Loneliness is more than carnival, and suffering is more than applause. . But if the direction is right, the road is not afraid of far. Classmates, please join me, roll up your sleeves, continue to cheer, and move forward in the direction of your dreams!
Risk warning and exemption clause
Market risk, the investment need to be cautious. This article does not constitute personal investment advice, nor does it take into account the specific investment objectives, financial situation or needs of individual users. Users should consider whether any opinions, opinions or conclusions in this article are in accordance with their specific conditions. Invest accordingly at your own risk.