Workforce growth, user interactions with companies and their employees, interest of job seekers in these startups, and the ability to attract talent. These are the 4 aspects surveyed by LinkedIn to reach the Top Startups Italy where a fintech, Banca AideXa, was positioned in first place this year, followed by Poke house and Casavo. The ranking is the result of the analysis of the activities carried out on the LinkedIn platform, including job searches and views of company pages, by the more than 774 million LinkedIn members worldwide, including over 15 million professionals Italians. Michele Pierri, news editor of LinkedIn News Italia observes that “this year’s Top Startups Italy ranking confirms on the one hand the strong charge of technological innovation that characterizes several of the main Italian startups, and on the other highlights how they respond effectively to some of the new needs dictated by the ‘new normal’ imposed by the pandemic, which has called into question our way of working and living ». Going to see the specific activities carried out by the start-ups that have ended up in the top ten, it can in fact be said that what they have in common is the fact that they are “Italian companies that, from a difficult moment, have been able to seize new opportunities to develop their business and confirm of this, we find in our 2021 list some interesting realities already awarded last year », continues Pierri. However, the ranking is not just that. It also represents “a useful reference for those who are looking for work and want to know dynamic and growing realities that are looking for talents with which to strengthen their teams”, says Pierri.
At the top is Banca Aide Xa, a very young reality, founded during the pandemic period. It is the first fintech in Europe exclusively dedicated to SMEs and VAT numbers to have obtained the banking license and aims to facilitate the life of entrepreneurs by accompanying them in the development of their projects and their companies. The CEO, Federico Sforza, says that «the idea was born just over a year ago and raised over 47 million euros, a record in Europe. Today, three months after obtaining the banking license, our project is growing significantly, both with new ideas and services and with people and skills: in fact, we are counting on reaching 100 hires by 2022. Also to meet the needs of a team in continuous growth, the new headquarters of Banca AideXa in Milan, Casa X, has been opened ».
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Also on the podium, in second place in the LinkedIn ranking comes Poke House, one of the leading brands in the world of poke, the typical dish of Hawaiian cuisine, now very popular also in Europe. The company has a business model with a strong digital component, and using a proprietary platform, it has managed to establish itself on the out-of-home markets. Casavo, an instant real estate buyer, born in Milan in 2017, closes the podium.
Following are Boom which offers innovative services in the field of commercial photography, and another fintech, Believe me. The sixth place is always in the food sector with I Love Poke and it is not surprising that in the top ten there are 2 start-ups that make poke. In fact, 2020 was the boom year for poke, the eighth most ordered food in delivery in our country, with a growth of 133% compared to the previous year and a market that reached a value of 86 million euros. (according to the Growth Capital report).
Continuing to scroll the ranking in seventh place we find Scalapay, a fintech startup that has developed a payment solution for third parties that allows customers, online and offline, to buy immediately and pay later, according to the buy now pay later formula. To close are Everli (formerly Supermarket 24) representing the boom in online shopping, followed by Milkman, a young technological company operating in the logistics and supply chain sector and La DoubleJ, the shoppable magazine dedicated to vintage, which tells about icons Milanese of style.