The expansion of the world of cryptocurrencies continues in sport and, in particular, in football. Socios.com has hired Lionel Messi as a Global Brand Ambassador. The Argentine champion cpsì will promote Socios.com to the public of his 400 million followers, expanding to the community of fans who are getting closer and closer to digital currencies and especially to Fan Tokens.
Three-year agreement
The four-time Champions League winner will appear in several promotional programs. The partnership with Messi aims to raise the bar of Socios.com’s presence in football and sport, innovating the concept of fan engagement. «Since I played my first game as a professional – Messi spied – the passion of the fans has been a driving force that has helped to inspire me to give my best. The fans deserve to be recognized for their support. They deserve the opportunity to influence the teams they love. Socios.com exists to improve the experience of the fans, to allow them to ‘”be more”. I am proud to join Socios.com’s mission to create a more connected and rewarding future for fans around the world ».
At the moment, in fact, Socios has created relationships with over 130 of the largest sports organizations, including Paris Saint-Germain, FC Barcelona, Juventus, AC Milan, Inter Milan, Naples, Valencia, Atlético de Madrid, Manchester City, Arsenal and with the same Uefa. Socios also chose big names from South America such as River Plate, Flamengo and Corinthians, as well as more than 50 major American sports franchises from the NBA, NHL and NFL, the giants of UFC MMA, big names in Formula One and the main esports realities. .
For the fans
“Talents like Lionel Messi make the game special for fans. At Socios.com, what we are trying to do is to ensure that fans, wherever they are in the world, feel that their support is appreciated, that it matters, that it is special. We are pleased to announce Lionel Messi – he said Alexandre Dreyfus, CEO of Socios.com – as our new Global Brand Ambassador and we look forward to building together a more inclusive, exciting and rewarding future for fans around the world. We have made great strides in recent years, but if football fans know one thing, it is that with Lionel Messi by your side, anything is possible ».
The initiatives for 2022
Socios.com, the industry-leading fan engagement app powered by blockchain Chiliz, plans to run at least 500 surveys this year for its rapidly growing community of Fan Token holders, enabling them to influence decisions on issues that they range from uniform design to team numbers and celebratory songs. Socios.com will also award more fans than ever before in 2022, estimating around 17,000 winning fans of the competitions launched in applications. Fan Token holders will also receive unique digital rewards, including NFT, as well as merchandise and jerseys worn during matches, and will also be entitled to access exclusive discounts linked to club sponsors and other special offers and incentives related to major sports brands. Socios.com will also increase gamification on the app, launching a wide range of sports themed games exclusively for Fan Token holders.