Today we take another step forward in the Renaissance of the Lancia brand,
which proceeds quickly and shows increasingly concrete signals, to become a desirable, respected and credible brand in the European premium market. Today, in fact, Casa Lancia opens, the first exclusive online communication channel for i 240 dedicated and Lancia certified Italian dealers. And at Casa Lancia every salesman will have the opportunity to ask questions, discuss things with the whole team, explore different topics together, creating a real community, based on authentic and shared values and objectives. But not only. A new brand experience is underway, where the customer is definitely the center of our Renaissance journey and is welcomed into a premium environment, both offline and online. In fact, we have a new corporate identity that is already visible in 40 new Italian dealerships, and at the same time we have a completely revised new website with a strong focus on online sales. Lancia is back and the journey of rebirth is becoming more real every day!” said Luca Napolitano, CEO of the Lancia brand.
Lancia house. The exclusive channel for the dedicated and certified sales force
Luca Napolitano has today inaugurated Casa Lancia, an online communication channel reserved for the community of dedicated and certified Lancia Italian sellers. In an initial phase and until the launch of the new Ypsilon, the channel will be managed directly by the CEO of the brand, a clear sign of the importance of the coming months on the path towards the premiumness of the brand. Casa Lancia was created with the aim of creating a direct and authentic within the community, where everyone can comment on the news, give their opinion, discuss with the CEO of the brand and all the other users of the community, having the certainty of receiving an answer within 72 hours! Lancia is part of a broader process of renewal of the sales force, now made up of salesmen dedicated to the brand and certified, through various levels of training activities, which begin in this month of July and will end in September 2024 and aimed at making the role of the seller even more central and with the aim of offering a premium and immersive experience to the end customer.
New coordinated image
After the introduction of the new logo and the new design language, Lancia now introduces the guidelines for a new coordinated image, for internal and external use, relating to the application of the entire Lancia Corporate Identity (eg logo, lettering, colours, images and any other graphic element ).
New Corporate Identity Roll out
After the inauguration in January of the first showroom in Milan, the new Lancia Corporate Identity is progressing very quickly. A new Lancia Corporate Identity that reflects the four pillars at the basis of the brand’s ten-year strategic plan: quality, electrification, sustainability and an innovative sales model that ensures the customer a premium shopping experience, with a clear and evident touch of Italian elegance, in an alternation of light and dark shades and the use of precious materials. To ensure an increasingly immersive experience, once you enter the store, the customer begins his journey to discover the world of Lancia, among furnishing items selected to offer an authentic feeling of home feeling typical of an Italian home, thanks to the Italian brand Cassina. And all enhanced by the natural light that shines through the large windows and highlights the cars on display, as if they were beautiful sculptures to be admired in every detail.
New website
A new website Launches is live for Italy from July and from October for the other European countries with a renewed style that perfectly reflects the mood of the new Lancia, thanks to images with greater expressive force and for a customer who loves “Made in Italy”, elegance, innovation and sustainability. The interface is simpler and more intuitive, all in the name of transparency and clarity, with maximum completeness of information, ease of use to configure the car with just a few clicks, in a logic of total consistency with the values of the brand and maximum focus on online sales. The website address is as follows: www.lancia.it
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