In 2023 Easy-Mediaset recorded a net profit of 217.5 million, up 17.7% compared to 184.7 million in 2022, excluding the accounting impact deriving in the two financial years from the contribution of the investment in Prosieben. This is what was approved by the Biscione Board of Directors, with the complete data on last year which will be released tomorrow before the start of the stock market. “The group’s 2023 economic results are significantly higher than the company estimates at the beginning of the year,” it said in a statement. In the first quarter of 2024, advertising revenues in Italy and Spain increased by 6%.
Pier Silvio Berlusconi speaks: a year to remember and we’re back to hiring
“Our holding company closed a truly memorable year – said the CEO Pier Silvio Berlusconi– We have done everything a publicly traded company can and should do. We have invested in development by consolidating our Spanish television, we have grown our participation in Germany and we have remunerated all shareholders without significantly increasing our debt. Furthermore, we have decided, I dare say as a matter of business ethics, to go back to hiring – adds Berlusconi – in contrast to the global media giants who last year cut almost 100 thousand jobs. In 2023 we had set ourselves a goal of 250 new hires, I can say that we closed with well over 300 new hires. And we would like to do the same thing in 2024 and 2025, hiring especially young people and women.”
For advertising sales in the first quarter of 2024, higher than the 5% growth previously communicated, “we found a truly strong market. Our advertising revenues in Italy and Spain recorded first quarter growth of 6%. This is nice for Mediaset, but it is a good signal for all entrepreneurship, because advertising is often a litmus test of what will happen on an economic level”, concludes the CEO of Mediaset – Mfe.