(Original title: What do analysts think about Gree’s new mobile phone exposure, Miss Dong did not give up the mobile phone business?)
Gree air-conditioning female head Dong Mingzhu’s unwillingness to admit defeat is coming again! This time it is reflected on the mobile phone.
The latest information from the Ministry of Industry and Information Technology shows that Gree’s new machine has entered the network, with the core being equipped with the Snapdragon 870 processor and an extremely rare white panel design.
As early as 2015, Gree has released its first mobile phone, but so far, Gree mobile phone has not seen any significant improvement. Now Gree is making a “heavy punch” attack, or intends to pave the way for Gree’s smart home ecology.
Gree’s new machine exposed
On September 11th, the blogger @ panda’s very barely broke the news that the new Gree mobile phone (Dasongzi brand)’s Internet access photo was exposed. The mobile phone has a straight screen with a hole, and the front panel and the middle frame of the back cover are white.
This phone will be equipped with a Snapdragon 870 processor, a 6.67-inch OLED screen, and a centered hole-digging solution.
In terms of taking pictures, the phone has 8 million pixels for the selfie lens on the front and three cameras on the rear. The main lens has 64 million pixels.
In addition, this new Gree machine also has a 4200mAh battery, the body size is 165*76.3*8.25mm, and the body weight is 190 grams.
The latest information from the Ministry of Industry and Information Technology also confirms the above revelations. According to the Ministry of Industry and Information Technology, this new Gree machine that has officially entered the network is a flagship model of the mobile phone brand Dasong, which belongs to Gree Electric. From the perspective of parameter configuration, this phone is positioned as a mid-range model, with an estimated price of between 2,500 yuan and 3,000 yuan.
The biggest highlight of the machine is the white panel. It is understood that white panels are relatively rare in the current mobile phone market. Many manufacturers have not done so due to the yield problem. Previously, JMGO and Meizu have launched white panel mobile phones. The market response is very high, so the outside world expects this Gree mobile phone will also have a good Market.
It is worth mentioning that in the first half of this year, Wang Ziru, a well-known figure in the digital circle, announced that he will join Gree and become the head of Gree’s mobile phone department. This new mobile phone will be Wang Ziru’s first work in Gree. Can it lead Gree mobile phone? Reversing the current decadent situation depends on the performance of the mobile phone after its release.
Ms. Dong didn’t give up the mobile phone business
In fact, Gree is not the first to launch mobile phones, on the contrary Gree has been in the mobile phone industry for many years.
As early as 2015, Gree Electric launched the Gree mobile phone brand. Gree released its first mobile phone that year. In June 2016, Gree 2nd generation was launched, and the 3rd generation mobile phone was launched in 2017.
On the whole, Gree’s product launch frequency in the mobile phone field is not high, and it does have mass production. However, as of now, Gree’s position in the national mobile phone market is almost negligible.
However, the reporter noticed that Gree still retains the official website of Gree mobile phones. On this official website, only TOSOT G5 phones are on sale.
It is understood that TOSOT G5 is Gree’s first 5G mobile phone-Dasong 5G mobile phone, which was launched in December 2020. The mobile phone is equipped with a Snapdragon 765 processor and is equipped with a 64 million rear main camera. The overall configuration is average and the market price is For 2,699 yuan, public information shows that the mobile phone sold only a few hundred units that month.
However, Dong Mingzhu declared that Gree will not give up its mobile phone business and will launch mobile phones made by Gree in the future. Now, the new Gree mobile phone has arrived as expected.
Previously, in the face of the failure of Gree’s mobile phone business, Dong Mingzhu said in an interview, “I want to make a mobile phone in minutes, it’s too easy. Gree’s mobile phone must be done, and must be done, in the future of smart homes. If you don’t have a mobile phone to fully control it, it won’t work.”
At present, Gree mobile phone has been renamed “Dasong mobile phone”, which is divided into Gree’s main household appliances brand. Gree said that the main reason for the name change is the group’s internal strategic deployment. The replacement of the Gree brand with the Dasong brand can better push it to the forefront and complete the strategic promotion of 5G mobile phones at the group level.
Analysts believe that Gree will not give up its mobile phone business or prepare for Gree’s smart home ecology. Smart home ecology is the general trend of the industry, and mobile phones are the main connection carrier. Faced with the large scale of each home appliance company wishing to build its own smart home ecology In the environment, Gree’s own mobile phones are conducive to firmly controlling the users and data at the core of Gree’s smart home ecosystem, avoiding the loss of user data, and further enhancing user stickiness.
Source of this article: Editor in charge of Securities Times: Chen Hequn_NB12679
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