The repeated outbreak of the new crown epidemic and the impact of community group purchases, the domestic supermarket industry will be in a difficult situation in 2021, showing a general loss trend. Hunan local supermarket enterprisesBackgammonNo exception.
April 30,BackgammonThe disclosed 2021 annual report shows that during the reporting period, the company achievedOperating incomeIt was 13.256 billion yuan, with a loss of 187 million yuan. It is worth mentioning that the company is deeply engaged in digital transformation. By the end of 2021,BackgammonThere were 30.89 million digital members and 6.1 million pure new customers during the year.
The first quarterly report for 2022 disclosed on the same day showed that BBK made a profit of 28.06 million yuan in the first quarter, turning losses into profits month-on-month.
BBK said that in 2021, due to weak consumption, intensified competitive pressure, rising rigid costs, the implementation of new leasing standards in the retail industry, and the impact of community group purchases, the company’s operating conditions will face greater pressure.net profitA loss occurs.
Looking back on 2021, under the influence of multiple unfavorable factors such as the epidemic and the impact of community group purchases, my country’s supermarket industry is in a difficult situation, showing a general loss trend.
The annual report shows that during the reporting period, BBK took various measures to improve its operating efficiency and competitiveness, and seek high-quality development. In terms of stores, due to the harsh external environment, while adding 25 stores during the year, BBK closed 52 stores that had no hope of turning losses or the properties could not be renewed. The company has also formulated a new principle of opening stores based on the partner model, which is intended to ensure that newly opened stores can quickly enter a profitable period through the joint efforts of the company and the management team.
In addition, BBK clarified the new strategy and business direction, reconstructed the supermarket format from the three directions of “goods, market, and people”, and comprehensively upgraded the store’s product mix, shopping environment and the application of smart retail-related technologies, making physical stores more Attractiveness, weakening the influence of the external environment.
In terms of products, step by stepQualcommBy creating a differentiated supply chain, guided by the shopping needs of young customer groups and mid-to-high-end customer groups, a group of high-value, cost-effective and popular products have been selected. The company introduced 9,269 valid new products throughout the year, and achieved a product renewal rate of 30%-50% in 26 revolutionary model stores in Hunan.
In terms of shopping environment, BBK has selected 38 core stores for sample proofing, and used cost-effective and high-value products to create a visual aesthetic and impactful product display pile to attract more young customers to shop in the store.
In terms of smart retail, BBK leverages Tencent,Jingdongthrough self-operated mini-programs and through third-party distribution platforms to expand online business, continue to promote the companyOnline and offlineFull coverage strategy, and further implement the digitization and onlineization of the whole process of store operation to optimize store operation efficiency.
By the end of 2021, the online transaction volume of BBK reached 1.88 billion yuan, and the digital membership sales rate reached 60%; the supermarket launched 371 Better shopping mini-program stores, 369 self-service cashier stores, 371 Daojia stores, 353 community-covered stores, and social media outlets. The number of groups is 20873.
Industry insiders pointed out that with the recent closure of Orange Heart Preferred, the community group buying industry is gradually stepping out of the expansion era of “negative gross profit operation”, and the impact on other physical retail such as shopping malls is expected to gradually ease.At the same time, the introduction of a series of policies for “steady growth” this year will effectively enhance residents’ spending power and willingness to spend, and will have a positive impact on the supermarket industry.performanceRecovery helps.
BBK said that in 2022, the company will focus on endogenous growth, seek progress while maintaining stability, seek high-quality development inwards, and symbiotic and win-win outwards. While strengthening operations, the company has done a good job in epidemic prevention and control, actively built a competitive supply chain, refined operation of stores, steadily promoted digital construction, etc., and made every effort to promote the stable development of the company.
(Article Source:securitiesDaily Network)