Satispay raises. And in the aftermath of the Draghi government’s decision to suspend the state cashback until the end of 2021, the Italian payment company led by Alberto Dalmasso (CEO and co-founder) announces the extension of the incentives for all new subscribers to the service. July. In this way, Satispay aims to finance a further acceleration of users who have reached 1.8 million with numbers in constant growth.
In physical stores alone, 340 million euros were transacted in the first six months of the year compared to 300 million euros for the whole of 2020: “We are aiming for a billion by the end of the year,” says Dalmasso.
From a practical point of view, Satispay itself will finance the program that provides a 10% cashback for a maximum of 150 euros in six months: the ceiling per transaction, however, will be equal to 2 euros “to encourage small expenses, up to 20 euros “continues the entrepreneur, with a maximum of 25 euros in repayments per month” so that use becomes daily and does not stop once the cashback limit is reached “.
A sort of corrective to the provision launched last year by the Conte government. «The enormous organizational and technological effort that has seen the operators of the more traditional and the most innovative payments sector engaged alongside PagoPA to make it possible to launch the Italia Cashless plan has generated important results. As far as possible, we will ensure that the work done is not lost, investing our capital directly to support incentives, convinced that they are the right tool to change payment habits and make Italy a digital economy too “he continues. Dalmasso.