On October 9, Alibaba’s cost-effective e-commerce platform Taote announced that it will launch the WeChat scan code payment function. At present, some users have begun to test it, and it will be fully open before Double 11. This means that consumers can use WeChat to pay for shopping on Taote. At the same time, the double 11 war took the lead. Taote’s “Special Province Festival” has been launched today, and it is also the first e-commerce company to sound the double 11 rhythm.
Applying for more than half a year, Taote has not been connected to WeChat Pay directly
The Internet platform hit the wall has always attracted attention. It is worth noting that Taote is not directly connected to WeChat Pay. WeChat Scan Code Payment is the cooperation between Taote and WeChat third-party payment institutions to realize the interconnection and intercommunication with WeChat.
On the consumer order page, a new payment method of WeChat scan code payment has been added. After the consumer clicks, the payment QR code is automatically generated. After saving the picture, you can scan the code through WeChat to pay or send a friend to pay on your behalf. Each QR code corresponds to a corresponding product, and the payment is valid for 30 minutes.
It is reported that Taote has started a project to serve the WeChat ecosystem since the beginning of the year. In February of this year, Taote submitted a small program and WeChat payment application to WeChat, but it is still under review and has not received a response from Tencent and WeChat.
“If the platforms can be interconnected, it will definitely bring new reform dividends. We believe that in the context of interconnection, Taote’s direct connection to WeChat payment will not be too far.” Wang Hai, Vice President of Alibaba Group and General Manager of Taote Business Unit Introduced, in the context of the slow progress of direct WeChat payment, Taote launched the WeChat scan code payment project. “Before intercommunication, scan the QR code to complete the payment. Even if this transition method exists for a few weeks or days, we hope that the direct connection to WeChat Pay will not wait too long.”
Alibaba’s latest financial report shows that Taote’s annual active consumers have exceeded 190 million, and the net increase in active consumers in the first half of 2021 is nearly 100 million. Taote has become a comprehensive e-commerce platform in China’s sinking market alongside Pinduoduo. . According to data from the third-party organization QuestMobile, as of June 2021, 78% of Taote users overlap with Pinduoduo, which means that nearly 80% of Taote’s 190 million active consumers are from Pinduoduo.
If Taote accesses WeChat payment and mini programs, it will be the first time that the Tencent system has been opened to Alibaba’s core e-commerce sector. Taote has the same opportunity as JD.com and Pinduoduo to provide services to consumers in the WeChat ecosystem. The e-commerce pattern in the sinking market may change.
Amoy Vanguard takes the lead in starting the Double 11 war with unprecedented strength and sinking the market
This year’s Double 11 e-commerce war also took the lead. After the launch of the “One Dollar More Fragrant Festival” last year, Taote, who participated in Double 11 for the second time, announced today that the 34-day Taote “Special Province Festival” will be officially launched. From October 9th to November 11th, Taote distributed to consumers at least 1 billion yuan of various “inviting” big red envelopes; at least 10,000 items per day are directly free of orders; there are also 25 million items directly supplied at the source for 1 yuan Free shipping to home.
The 34-day “inviting” running water table stems from the special gratitude to consumers for more than 500 days since Taote went online. Alibaba’s latest financial report shows that Taote’s annual active consumers have exceeded 190 million, and the net increase in active consumers in the first half of 2021 was nearly 100 million. Relying on the direct supply model, open up 1688’s Taote, use its own industrial belt and supply chain advantages, one end focuses on the supply side to become an industrial e-commerce, and the other end focuses on county consumers as a direct power supplier.
In this “Special Province Festival”, Taote relies on 145 industry-leading factories across the country to launch the “source factory preferred” merchant certification, endorsing the source factory, so that a good factory that can truly create cutting-edge goods and cost-effective products will come to the front of the stage. , Continue to provide consumers with good cost-effective goods directly issued from the origin.
Taote will upgrade the “One Dollar More Fragrant Festival” on Double 11 this year, aiming at consumers’ demand for “good goods at low prices”, targeting six major categories such as daily necessities, fresh food, clothing, maternal and child products, and beauty and skin care. Launched the top products list, through Taote official subsidies and red envelopes, the top products of brands and factories such as Wuliangye, Xiaomi TV, leather women’s boots, and Yili golden collar milk powder will be killed for a limited time.
Industry insiders analyze that in the future, e-commerce will be more and more subdivided. Brand e-commerce represented by Tmall and JD.com and comprehensive e-commerce in the sinking market represented by Pinduoduo, Taote and Jingxi will fight each other.
Red Star News reporter Hu Pei
(Download Red Star News, there will be prizes for newspaper materials!)Return to Sohu to see more
Editor:
Disclaimer: The opinions of this article only represent the author himself. Sohu is an information publishing platform. Sohu only provides information storage space services.
.