The unique advantage of a SU7 and future Xiaomi vehicles is not mechanics, but rather the intelligence of the vehicle, for example in semi-autonomous driving and the entertainment functions in the “Smart Cockpit”. Tesla has hinted at a lot of this with its innovations for its models and partly specified it, but not everything. The entire digital ecosystem is essential to Xiaomi. Tesla wasn’t designed to be that broad. Tesla cars are independent and connected to a digital infrastructure. Xiaomi’s OS is the infrastructure.
Also read: Tech company Xiaomi presents its first electric car
And where do you meet people who are interested in such things? Certainly hardly in a conventional car dealership or, as the Americans say, at a car dealer. Today’s car manufacturers’ sales systems come from the world of Henry Ford. Car dealers who stack cars in their car dealerships, often in commercial areas, and focus on the motor oil business as an important source of revenue in their service. Xiaomi presents the car in its tech stores, where smartphones, tablets and the smart watch are presented. Elon Musk also implemented the store concept, but in isolation with cars. At Xiaomi, customers can find the entire range of devices in one shop. That’s why Xiaomi’s city center stores are being redesigned and enlarged so that the SU7 also has its place and its stage. A stage that is firmly associated with city flair and not with engine oil.