Shein: The Fast Fashion Giant in Cuba
The presence of Shein in Cuba is no secret, with the brand being sold as if it were Chanel, Louis Vuitton, Gucci, Christian Dior, Versace, Fendi, and Prada. However, the heart-stopping prices for Shein products have caused concerns about the quality of the items sold, including low-quality fabrics, inconsistent sizing, and poor finishes, leading to doubts about the durability and real value of the purchases.
Shein is a major player in the fast fashion industry, which according to a report by the World Bank in 2019, generates enormous waste and exacerbates the environmental impact of the fashion industry. The company produces large volumes of clothing based on trends and an invented need for innovation. The number of garments produced has doubled compared to the 50 billion manufactured in 2000.
Founded in 2008, Shein, originally known as Sheinside, has become popular globally, with its affordable fashion primarily targeting young consumers in the United States, Europe, and Australia. The company has experienced significant growth, with estimates suggesting that sales exceeded $10 billion in 2020 and reached a turnover of 27.7 billion in 2022.
In Cuba, Shein products are sold by brand ambassadors like Laura, who promote the items through various social media channels. Despite the challenges of purchasing directly from Shein in Cuba, buyers navigate the process by leveraging relatives with access to international payment methods. The final cost of a Shein item is often double due to shipping and handling, but it still presents an attractive option compared to limited offers in the state market.
The fast fashion industry, including Shein, has raised concerns about its environmental impact, with clothing production alone representing 10% of global CO2 emissions and contributing to land and air pollution. Additionally, the industry encourages consumerism and the purchase of low-quality items for less money, perpetuating a cycle of irresponsible consumption.
While Shein offers an affordable alternative for consumers, the social and environmental implications of fast fashion should not be overlooked. As consumers, it is important to consider the impact of our purchasing decisions and the responsibility we hold in supporting sustainable and ethical fashion practices.
The video, featuring the main controversies surrounding Shein, highlights the broader implications of the fast fashion industry and encourages consumers to make informed choices.
(Taken from Young Cuba)