The iPhone 15 series has seen a dramatic drop in prices, with all models now at their lowest price in history on the official Tmall Apple Store flagship store. Prices now start at 4,849 yuan after discounts, marking a significant decrease compared to previous levels.
According to reports, the reason behind this drastic price cut is the weak demand for Apple’s iPhones in the Chinese market. In an effort to boost sales, Apple has resorted to slashing prices and offering promotions to attract customers. This move indicates a decline in the popularity of the iPhone 15 series in China, with many consumers opting for smartphones from other brands such as Huawei, OPPO, vivo, Honor, and Xiaomi.
Apple’s financial report for the first quarter of fiscal year 2024 revealed a 13% year-on-year decrease in revenue from Greater China. Analysts attribute this decline to the increasing competition from Android manufacturers, particularly Huawei, which has seen significant growth in the region.
Will Wong, an analyst at IDC, commented on the situation, stating, “The pressure mainly comes from other Android manufacturers, because we saw that Apple fell by about 10% year-on-year this month, while Huawei grew by three digits during the same period.”
As the smartphone market in China continues to evolve, it will be interesting to see how Apple adapts to the changing dynamics and competition. For now, the iPhone 15 series remains at a record low price, reflecting the challenges the tech giant faces in maintaining its market share in the region.
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