Mainland Internet Celebrity Ice Cream Brand “Zhong Xuegao” Drops Prices Dramatically
In a surprising turn of events, the once-exclusive ice cream brand “Zhong Xuegao” has seen a significant drop in prices, moving from selling their products for over 60 yuan per piece to a mere 2.5 yuan per piece. This sudden price reduction has sparked a wave of speculation and confusion among consumers.
“Zhong Xuegao” was previously considered a luxury ice cream brand in China, with prices comparable to those of Haagen-Dazs. However, on March 6th, reports surfaced online highlighting the drastic decrease in the selling price of “Zhong Xuegao” ice cream.
According to “Cover News,” a popular shopping platform is offering “Zhong Xuegao” ice cream at a heavily discounted rate, with some products priced as low as 2.5 yuan per piece. This sharp decline in prices has raised concerns among consumers, many of whom feel deceived by the brand’s previous pricing strategy.
“Webmaster’s Home” disclosed that certain “Zhong Xuegao” stores are running special promotions, such as selling a pack of 20 strawberry white chocolates for only 60 yuan and a bottle of pink lemon lemon ice for just 50 yuan. These deals have further lowered the average price per item to as little as 2.5 yuan.
Once hailed as the “Hermès of the ice cream industry,” “Zhong Xuegao” gained popularity with its extravagant offerings, like the “Ecuadorian Pink Diamond” ice cream priced at 66 yuan, which became a sensation among young consumers during Double 11 in 2018.
However, the brand has faced numerous scandals in recent years, including food safety controversies in 2022 and labor issues in 2023. In 2024, it was revealed that the company’s equity was frozen, with substantial sums involved and legal actions against certain individuals.
As consumers grapple with the sudden price drop of “Zhong Xuegao” products, the future of the once-prestigious ice cream brand remains uncertain. Stay tuned for further developments on this intriguing story.
Editor in charge: Xiao Lusheng