2021 “Sohu Fashion Festival Enterprising Night” will start on December 22. As the vane of China’s fashion industry, the various honors and their final attributions at the festival are a major focus of public attention. In the tenth year, the 2021 “Sohu Fashion Festival Enterprising Night” not only retains some classic honors, but also adds new awards such as “Short Video Creator of the Year”.
Another important partner of this grand event is SAIC Audi, which inherits the enterprising spirit and precedes the times. SAIC Audi will act as a joint co-creation partner to open the “Enterprising Night” of the fashion festival together with Sohu.
Since its inception in 2012, the “Sohu Fashion Festival” has awarded nearly 70 honors and more than 190 stars have been “on the list.” From 14 honors in 2012, to 22 honors in 2020, to more than 20 honors this year, the number may increase or decrease, and they can still be divided into fashion stars, film and television stars, film and television comprehensive works, fashion brands, and trending brands. Five categories of people. Its honor setting has been following the trend and constantly changing. It not only pays respect and respect to people who are constantly creating and moving forward in fashion and the wave of times, but also engraves and witnesses the trend changes and fruitful results in the fashion field.
“Sohu Fashion Festival” aims to sort out the “best promoters” of all links in the fashion industry chain. The newly added honors each year mean the current trend.
In the fashion category, in addition to the classic “Super Male Model of the Year”, “Super Female Model of the Year”, “Fashion Designer of the Year” and other honors, the “Fashion Stylist of the Year”, who has been away for five years, has announced its return this year, hoping to wake up People are paying more attention to the appearance of film and television dramas. Previously, Zhang Shuai, who won two consecutive “stylist of the year”, once achieved Huang Xiaoming’s fashion transformation. As one of the top ten stylists in China, Zhang Shuai had 300,000 fans on social platforms in 2013. With his unique and changeable style of work, he not only helped many celebrities to transform successfully, he was also embraced as talented designers by Zhang Ziyi, Chen Kaige and others. Take off the halo and re-start the journey of fashion designer with the old face of the “new designer” positioning. It can be said that stylists are a group of people who create and show fashion, and they are the most important behind-the-scenes creators of fashion. They shuttle in different backgrounds to create eye-catching and wonderful works, which subtly influence the trend of fashion trends. .
In the field of new media, this year’s “Sohu Fashion Festival” will launch “Annual Short Video Creators” to call on more content creators to release fashion inspiration, create colorful and high-quality content anytime, anywhere, and showcase fashion and life from different perspectives. , Multi-dimensional aspects of the times.
Looking back at the development of new media, the production and dissemination of content has undergone major changes in 2014, from information dissemination to show live broadcast to e-commerce delivery, from graphic self-media to video self-media to live broadcast self-media, ” “Sohu Fashion Festival” keeps up with the times and successively launched honors such as “Fashion We Media Person of the Year”, “We Media Producer of the Year”, “Annual Hottest Anchor of the Year”, “Vlog Blogger of the Year”, and “Annual Commercial Value Anchor of the Year”. The development trend of new media.
Looking for the breakthrough star artist of the year to establish a new coordinate for the film and television variety
“Sohu Fashion Festival” has always focused on popular and in-depth film and television works and film stars, and has established a credible “National Drama of the Year” judging standard in the past ten years, which is both artistic, original, social and inspiring. . Therefore, the “Annual Chinese National Opera Male Star” and “Annual Chinese National Opera Female Star” are very important honors that continue to be passed down in the annual festival.
This year, the festival added “Breakthrough Male Star of the Year” and “Breakthrough Female Star of the Year”, aiming to find artists who dare to break out of their comfort zone and make innovative breakthroughs in new fields. These two honors will be in sharp contrast with the “National Drama Star of the Year”. One is a mature and stable outstanding practitioner, and the other is an innovator who is waiting to be refined into gold, echoing each other.
In addition to the field of film and television, “Sohu Fashion Festival” also looks at the entire variety show industry. The winner of the 2019 “Internet Variety Show of the Year” “Summer of the Band” set off a band boom, bringing hundreds of millions of viewers back to the 1990s when Chinese bands were the most prosperous and brilliant. “Sister Riding the Wind and Waves” won the 2020 “Internet Variety Show of the Year”.
This year, the “Annual Online Variety Show” opened in 2018 was renamed as “Annual Variety Show”, to dominate TV variety shows and online variety shows, focusing on the direction of “public welfare, culture, and originality” and “small cost, great feelings, and positive energy.” “In principle, it is no longer limited to broadcasting platforms and formats, in order to seek new breakthroughs for the development of the industry between content and social resonance. At the same time, the setting of “Annual Variety Show Star” will focus more attention on individuals with a unique sense of variety show.
Broadening the definition of fashion. Who can represent “forge” and “fashion”?
“Sohu Fashion Festival” welcomes young creators to build a new force in the fashion circle. The newly added “Person of the Year” and “Person of the Year” this year aim to further broaden the definition of “fashion”. Among them, “Knowledge” represents the outstanding strength, enterprising spirit, and determination of a public figure in the fashion entertainment circle; “Fashion” represents fashion status and popularity. This year, who is the spokesperson of “Keep determination” and “Fashion”, the suspense will be announced at the ceremony.
It is worth mentioning that the “Sohu Fashion Festival” has been held for the tenth year. The organizing committee will set up a special “Ten Year Special Award” this year to pay tribute to the enterprising individuals who have gone with Sohu and witnessed the ceremony from 0 to 1. They are people who constantly create inspiration and persist in moving forward in fashion and the tide of the times. This enterprising is worthy of being seen and respected.
Honor is changing, the original heart is unchanged, continue to witness, record, and spread
The external “change” is for the internal “unchanged”. Over the past ten years, the “Sohu Fashion Festival” has adhered to change and the same in the trend of the times-what has changed is honor and the development trend of Chinese fashion; what has not changed is the original aspiration, and it is Sohu’s reporting value and responsibility as a media. The “Sohu Fashion Festival” started in 2012 is both artistic, innovative, contemporary and commercial, and its social and economic value happens to be a perfect fusion of “influence economy” and “attention economy”.
In addition to making a year-end summary of the entertainment and fashion industries, each “Sohu Fashion Festival” attracts many people with its gorgeous stage design, strong celebrity group, high-standard evening party standards, and trendy fashion concepts. Hundreds of media rushed to report.
In the past two years, with the support of Sohu’s live video streaming technology, it has broadcast live to millions of viewers, earning people’s attention. Strong influence and attention naturally bring huge social, artistic and commercial benefits to all parties participating in the festival, and maximize social benefits.
It can be said that the “Sohu Fashion Festival” successfully integrates the fashion circle, show business, drama creation team, commercial brand and new media, promotes the exchange and growth of film and television talents, and transforms them into active creativity and productivity, complementing each other in cycles. Promote the healthy development of China’s entertainment and fashion industries.
Go with progress and advance to the future. On December 22, 2021, the 2021 “Sohu Fashion Festival Enterprising Night” will be jointly presented by Sohu and SAIC Audi. The century-old Audi is not only a luxury car brand, but also represents the precipitation of a period of history and the continuation of a spirit. SAIC Audi continues to iterate technology and concepts with the development of the times, create more cutting-edge products, and provide better services. However, the people-oriented concept and the spirit of continuous enterprising and pioneering are always the same. Sohu and SAIC Audi have gathered because of the enterprising spirit. Resonate with each other, use fashion as a guide to empower the innovation and development of various industries, and look forward to spending this ceremonial night with you.
2021 Sohu Fashion Festival Nomination Awards
1. Fashion designer of the year
2. Super Male Model of the Year
3. Super Female Model of the Year
4. Fashion Stylist of the Year
5. Annual fashion influence female star
6. Annual fashion influence male star
7. Annual national fashion brand
8. Annual international fashion brand
9. Short video creator of the year
10. Breakthrough female star of the year
11. Breakthrough male star of the year
12. Musician of the Year
13. Annual variety show
14. Variety Star of the Year
15. National Drama of the Year
16. Female star of national drama of the year
17. Male National Drama Star of the Year
18. Aspiring Person of the Year
19. Fashion figure of the year
20. The most popular combination of the year
21. Special awards for ten years (multiple awards)Return to Sohu to see more
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