2022 Hong Kong International Film and Television Exhibition opens online, 20 Hangzhou film and television companies participate in the cloud exhibition to tell the “Hangzhou Story”
Hangzhou Daily News From March 14th to 17th, 2022, the Hong Kong International Film and Television Festival (Filmart) will open online. As the largest film and television market in Asia and the second largest in the world, the exhibition is one of the best platforms for program copyright sales and procurement.
In 2011, Hangzhou participated in the exhibition for the first time, and it was the first joint booth named after the region. Over the past 11 years, the Hangzhou Pavilion has continuously increased in terms of exhibition area, number of exhibiting companies and on-site intentional turnover, and its comprehensive strength is at the forefront of the booths in mainland China. In 2022, affected by the new crown pneumonia epidemic, the 26th Hong Kong International Film and Television Exhibition will still be opened in an online exhibition mode. In order to better help Hangzhou film and television companies to go overseas and tell the story of Hangzhou to the world, the Hangzhou Pavilion has organized 20 exhibitions. Excellent Hangzhou film and television companies jointly participated in the exhibition.
At the same time, in order to enable Hangzhou Film and Television Company to have a better display platform and show Hangzhou’s style and stories of the Asian Games to global buyers, the Hangzhou Pavilion will also hold the “Focus on Content – 2022 Hangzhou Film and Television Content Promotion Conference” on March 15. (Online)”, 15 exhibitors promoted their works through video and displayed Hangzhou, which is also one of the official activities of this film and television exhibition.
20 Hangzhou film and television institutions participated in the cloud direct show of creative strength
After more than ten consecutive years of participation, the Hangzhou Pavilion has become the key exhibition area of the Hong Kong International Film and Television Exhibition. Although the film and television exhibitions have been held online for several consecutive years due to the impact of the epidemic, the Hangzhou Pavilion still relies on its own strength to open direct access to the regional exhibition halls on the homepage of the Hong Kong International Film and Television Fair. Buyers can click directly to enter the venue when browsing the homepage. Greatly increase the company’s exposure.
The Hangzhou film and television institutions participating in this joint exhibition include animation production agencies, TV drama production agencies, film companies, post-production companies, international distribution companies, variety show production companies, film and television service agencies, documentaries production agencies and other types, covering the whole process of film and television production. Show the breadth and strength of Hangzhou’s film and television industry. Among them, 6 enterprises including Zhongnan Cartoon, Tianpeng Media, Jiusan Media, and Huamai Network are provincial key cultural export enterprises, and 1 is a national key cultural export enterprise.
In this year’s cloud exhibition, Hangzhou film and television companies not only displayed high-quality content, but also brought new world-leading film and television industry technologies.
As the earliest and only company in China with complete process and technology research and development capabilities, Bocai Media has brought a complete set of virtual production technology. Li Lian, the company’s CEO, said that in 2017, he began to develop a set of workflows that can meet the needs of real-time creation. The earliest attempt was to connect the two different creative processes of CG animation and live-action shooting. Li Lian said that Bocai’s virtual production has realized the data connection of the whole process, and its research and development strength is far ahead in the world. Two LED virtual studios with a diameter of 24 meters and a height of 8 meters have been built in Hangzhou and real-time high-speed PREVIZ action. Capture Shed. “This technology can produce better works with less money, maximize the service of film and television creators, and promote the quality and upgrade of film and television production.”
Telling the story of the Asian Games will help the main theme go overseas
A total of 83 works and 3 customized exclusive corporate services were exhibited in Hangzhou this time, covering 22 films, 12 animation series, 46 TV series (web series) and 3 documentaries. The exhibition works include urban themes, animation works for young children, costume dramas, cinema movies, etc., showing Hangzhou’s rich and diverse film and television content.
This also includes the Hangzhou Asian Games authorized TV series “Swimming Straight Forward”, which tells the story of 4 teenagers with different backgrounds and unique personalities who struggled hard and pursued their dreams persistently. It is expected to officially meet with the audience before this year’s Asian Games. Producer Sun Peng said that the promotion and distribution of this work at this year’s Hong Kong International Film and Television Exhibition will further demonstrate the Asian Games style and the spirit of sports competition. Show to overseas audiences.
In addition, Fang Jiaping Pictures, which has been broadcast in North America, Europe and other places and has been widely recognized by overseas audiences, will also participate in the exhibition with a series of theme works created by it.
“Big Waves and Sand” has been broadcast on Amazon Prime Video, a mainstream video website in North America this year. Jiaping Wu, chairman of Jiaping Pictures, said that the broadcast of this drama on this website is the first time for a major revolutionary historical drama that has been broadcast overseas. It is important in terms of dissemination.
“The overseas communication of domestic TV dramas should further improve the cross-cultural communication mechanism, establish a smooth overseas communication channel, and establish a globalized operation and marketing concept.” Wu Jiaping revealed that in the future, the drama will also be broadcast in South Korea, Pakistan, Greece and other countries and the Middle East. Online broadcast… He wants to use the Hong Kong Film and Television Exhibition to further target different overseas markets, build a cross-cultural industry chain from packaging, publicity, broadcast to feedback, and jointly promote the overseas dissemination of excellent Hangzhou-produced TV dramas.
Source: Hangzhou Daily Author: Correspondent Zhu Xu Chief Reporter Zhang Lei Editor: Chen Dong