During the Spring Festival holiday, many people will choose to watch a movie with family and friends to enjoy the moment of reunion. This year’s Spring Festival movie market has also continued to be hot. According to Beacon Professional Edition data, from 21:43 on the first to the third day of the Lunar New Year, the total box office for the 2024 Spring Festival has exceeded 3.7 billion yuan.
“It’s Hot”, “Flying Life 2”, “Bear Bears Reversal of Time” and “Article 20” are temporarily among the top four at the Spring Festival box office. Among them, “It’s Hot” is the most eye-catching, with the cumulative box office exceeding 1 billion yuan.
Residents of third- and fourth-tier cities have become the main force in movie consumption
During this year’s Spring Festival, both ordinary audiences and professional movie fans highly recognized the quality of the films. Four films were rated around 8 points by professional rating websites, and their reputations on online platforms also performed well.
Big ticket data shows that residents of third- and fourth-tier cities have become the main force in movie consumption, accounting for more than half of the total box office, reaching 54%. The proportion of family viewing has also increased significantly. The proportion of three or more people watching together has increased from less than 20% in the same period last year to 27%.
At the Xidan branch of Capital Cinema in Beijing, reporters found an endless stream of audiences coming to watch Spring Festival movies. Carrying a bucket of popcorn and a glass of soda to enjoy an artistic feast with your family has become a holiday choice for many citizens and tourists. Several films released during the Spring Festival not only performed well at the box office, but also had a strong overall reputation – the online ratings of these films were all 8 or above. Taking the movie “Hot and Spicy” as an example, reporters saw many viewers still wiping away tears after the show ended.
Beijing audience member Cheng Zhangli: It was very good to watch. I cried twice. After reading it, I kept thinking about it. The heroine’s spirit of persistence and never giving up particularly moved me. And I also feel the same way in life. I think everyone should celebrate their own life.
Beijing audience Liu Qiuyang: What moved me the most was that I encountered so many unhappy things and then bounced back from adversity. In the end, regardless of whether I succeeded or not, the process is very, very worth remembering. People always have to win once and do what they like best. The first half really brought us a lot of laughter, and we really learned a lot from the second half.
During the 2024 Spring Festival, in order to enrich citizens’ New Year cultural and entertainment activities and prosper the capital’s film market, Beijing will issue a movie viewing subsidy of 20 million yuan and hold the “Watching Movies to Celebrate the New Year—Beijing New Year Movie Watching to Benefit the People” event. This event is expected to cover more than 250 operating theaters in the city and benefit nearly 2.2 million people.
Yu Chao, deputy general manager of Capital Cinema: Audiences will also find out when buying tickets that we will actually have many discounts this year. We hope that through our own discounts or promotions, we can encourage audiences to go more Watch excellent domestic films.
(Source of article: CCTV News Client)