When the world of fashion intersects with the world of motors, things can become intriguing. Creativity and mobility can merge and give new ideas and solutions. In this context, the collaboration between Feng Chen Wang, one of the most experimental and innovative stylists on the international scene, and Piaggio, a symbol of urban mobility was born: the two parties found themselves in harmony on the themes of individual freedom, sustainability and mobility. Contemporary.
This is how the fashion collection was born, presented at Shanghai Fashion Week: the Chinese designer has remodeled tradition into original and surprising garments, sealing a partnership that will lead to the personalization of Piaggio 1, Piaggio’s first electric scooter, and whose inspiration comes from from the search for a style based on aesthetic values that draw on the experiences and roots of its culture. In fact, Feng was born in Fujian, a province in South East China, known for its mountains and breathtaking natural landscapes. From there then London: the union of the two worlds made his creativity unique and brilliant. “Piaggio is a brand synonymous with mobility and lifestyle in the world, deeply rooted in history but a pioneer in innovation. It was easy to draw all the creative energy to design this collection that reshapes tradition to make it special and contemporary, ”said the designer.
Feng visually combined the natural elements of water and the symbol of the Phoenix, which in Chinese mythology represents virtue and grace. The watercolor is hand drawn using the traditional Chinese brushstroke technique and the green coloring not only recalls native flora but also health, prosperity and harmony. The overlapping of recycled materials, Feng’s stylistic signature, is instead synonymous with Feng’s deep attention to the themes of sustainability, respect for nature and creative recovery. The idea is a journey into nature that explores the concepts of functionality, design and style: here is the capsule collection of unisex garments for streetwear with a special edition for the brand new Piaggio 1 electric scooter: to see them we will have to wait until November, and the ‘EICMA in Milan.
But that this is the beginning of a longer-term dialogue, Michele Colaninno, Chief of Strategy and Product of the Piaggio Group confirmed: “The meeting with Feng was an opportunity to start a conversation, through the language of fashion, on the concepts of functionality, sustainability and design at the service of increasingly advanced forms of personal freedom of movement. Concepts that Piaggio has always pursued and explored through its brands and products in all countries of the world ”. Other emotions await us.
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