The pandemic will have changed the habits of Italians, but not their love for four and two wheels.And in fact, the most loved brands in Italy in 2022 are Aprilia and Abarth (brand of the Stellantis group), which respectively won the first and second place in Talkwalker’s annual ‘Love Brands 2022’ ranking, the world‘s number one Consumer Intelligence platform. Aprilia motorcycles and Abarth cars dominated superbrands such as Illy, in third place, but also fashion brands such as Prada, Dolce & Gabbana, Valentino and Gucci. Also in the ranking Zoom, which the Italians learned about during the pandemic. The Top10 is completed by Ikea and Lego, the two foreign brands that have always found space in the hearts of Italians. The research, developed using Talkwalker’s Consumer Intelligence Acceleration Platform, together with Hootsuite, analyzed 1,500 brands in different countries around the world, for a total of 2.6 billion conversations (July 2021 – March 2022) on social media. news, blogs, forums and other channels of interaction. A process that generated a global ranking of 50 brands, and rankings of the individual countries in which the survey was conducted, including Italy, with the Top of the top 10 brands. In particular, ‘Love Brands’ measures the passion, satisfaction and trust that consumers have towards brands and therefore the ability and dedication of brands to establish a real emotional relationship with their consumers.