ROMA – BMW takes the field. The Bavarian giant has announced a new long-term partnership with AC Milan, which sees the Italian branch of the car manufacturer fill the role of Automotive Partner and Premium Partner of the Rossoneri. For BMW an opportunity to work closely together to create a series of joint exclusive events and initiatives, with the aim of connecting and enthusing sports, motors, innovation and glamor enthusiasts all over the world.
“In our partnership there will not be only communication and visibility synergies, rather than interactions with social channels and physical and digital events”, declared Massimiliano Di Silvestre, president and CEO of BMW Italia. “Our ambition is to go beyond the technical contents of a traditional partnership, sharing some aspirational values of our brands, to be more authentic. These commonalities emerged almost naturally during our preparatory meetings. The keywords will be culture, style, innovation. But also corporate social responsibility and sustainability “.
“We are very proud to welcome an internationally recognized brand and excellence in the automotive sector such as BMW to our family of Premium Partners,” replied AC Milan President Paolo Scaroni. “Just like Milan, BMW is synonymous with excellence, style and innovation. We are therefore excited to undertake this journey together towards new progress, towards a sustainable future, for the benefit of all ”.
As a Premium Partner, BMW will be an integral part of the Club’s business through the maximum visibility guaranteed by the digital and physical platforms of the Rossoneri and the development of engaging branded content. Thanks to the new partnership, AC Milan will have access to BMW’s technological vision and its innovative mobility solutions, which will also be made available to senior management, players and team staff. (fp)
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