After Twitter and Facebook, Spotify also copies Clubhouse and thinks of a live audio function for its streaming platform. The implementation could take place thanks to the acquisition of Betty Labs, the company that developed Locker Room, an app that allows fans and experts to talk about sports in real time. According to the specialized site The Verge reporting the news, Spotify sees the ideal live audio option for all creators who want to connect with the public in real time, whether to preview a record, be for a performance or to host a question session. and answers.
Spotify has long been launched in the podcast market, indeed it has pioneered this audio-only storytelling mode by competing with other giants like Apple. According to forecasts from analysts at eMarketer, 28.2 million US users will listen to podcasts on Spotify at least once a month this year compared to 28 million Apple Podcasts.
The integration of live audio content with the acquisition of Betty Labs thus seems to be the completion of a strategy. The path of live audio opened by Clubhouse is already following Twitter with Spaces, LinkedIn and Discord. And, according to the latest rumors, Facebook is also doing tests on its Messenger messaging app.