Chinese New Year Movie Pre-Sales Exceed 28 Million Yuan on Last Day of January
On the last day of January, pre-sale for the Chinese New Year movie “Year of the Dragon” began. According to Beacon Professional Edition data, as of 16:30 on January 31, pre-sales for the Spring Festival stalls exceeded 28 million yuan (RMB), with an abundance of “comedies” and “familiar faces” showcasing the industry’s golden period.
This year’s Spring Festival is set to feature nine films, eight of which are scheduled for release on the first day of the new year. These films include the highly anticipated first films directed by Jia Ling after “Hello, Li Huanying”, two comedy films “Hot and Spicy”, the sequel to “Flying Life” directed by Han Han, “Flying Life 2”, Zhang Yimou’s “camped for the Spring Festival” for the third consecutive year after “Sniper” and “River Red”, and “Second Life” and many others.
Although there is no particular “blockbuster” this year, there is a diverse range of comedic and dramatic films suited for both refined and popular tastes. As of 16:30 on January 31, “Article 20” ranked first at the box office with approximately 9.1 million yuan, followed closely by “Hot and Furious” and “Flying Life 2”.
Beacon Professional Data Analyst Chen Jin stated that more than half of the scheduled Spring Festival films are comedies, providing a highly inclusive and suitable content style for the festive period. Additionally, renowned directors such as Zhang Yimou, Jia Ling, Ning Hao, and Han Han, along with familiar actors like Jia Ling, Lei Jiayin, Andy Lau, and Shen Teng, add to the familiarity and appeal of the lineup.
Real-time announcements from Beacon Professional Edition reveal strong interest in “Hot and Spicy”, “Flying Life 2”, “Bear Infested: Reverse Time and Space”, and “Article 20”, with the hope that films currently lagging behind will achieve box office success based on word-of-mouth.
With such an exciting lineup and strong pre-sales, this year’s Spring Festival is expected to be a special one for moviegoers in China.