ROME – Record first quarter for Ford Italy which achieved leadership among foreign brands, both in the car and commercial vehicle market. With over 24,000 cars registered in three months, the manufacturer of the blue oval recorded a market share of 7%, thanks also to the excellent performance of its spearheads, namely Puma and Kuga. In the first three months of the year, Puma was the most popular compact crossover among Italian motorists, with over 9,300 units delivered, of which 93% with EcoBoost Hybrid engine. A success destined to expand from 2024, the year in which the all-electric version of the popular compact crossover will be launched and will be produced in the Craiova plant in Romania. Another substantial contribution to the positive results of the quarter came from the Kuga, which turned out to be the average SUV most purchased by Italian families, of which more than one in three was chosen in the hybrid engine (Mild, Plug-In and Full Hybrid). Also for the muscular Mustang Mach-E, the first full electric SUV of the blue oval brand, the first three months of the year closed with a good performance, doubling its share, compared to 2021, in the fully electric car segment. .
The quarterly leadership also extended to the commercial vehicle segment, where Ford obtained a share of 14.4% with more than 5,700 units registered and the Transit Custom (leader in the 1 ton segment, with 37.6% ), in the role of the absolute protagonist. Also in this case, the most significant result of the Transit family concerns the choice of engines, so much so that one in three Transit was chosen with a hybrid engine (Mild or Plug-In Hybrid), confirming the validity of an electrified offer. also in the world of commercial vehicles, to which the full electric versions will be added (the 100% electric E-Transit will be available before the summer). Finally, the good results of the muscular Ranger should also be noted, which continued to dominate the pick-up segment, closing the first quarter with a share in the segment of 34%. (Maurilio Rigo)