Home » HYPEBEAST exclusive interview with Kiko Kostadinov 2022 spring and summer show creative process

HYPEBEAST exclusive interview with Kiko Kostadinov 2022 spring and summer show creative process

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The popular designer brand Kiko Kostadinov officially released the latest 2022 spring and summer series earlier, drawing on the casual atmosphere of the 2021 autumn and winter series and adopting bold sports-style contours, reflecting the interpretation of the blend of sports and formal wear.

The continuation of the loose structural lines is inserted into the suit and put on a vest, and the configuration of the big round neck that subverts the tradition is to blur the edges and corners between the conflicting aesthetics. The geometric triangle extending down the collar to the hem of the big pointed collar is multi-applied and stacked. It is also equipped with highly textured fabrics to add richness. It is worth noting that this time the ASICS teamed up with sports shoes styles, decorated with bright yellow and pink tones that complement each other this season.

The Kiko Kostadinov 2022 Spring/Summer series is one of the brand’s most powerful series so far. For this reason, HYPEBEAST specially interviewed the head of Kostadinov. Interested readers may wish to go down to watch the detailed interviews and go to the sliding gallery to watch the complete pictures of this season. .

For most designers, the 2022 Spring/Summer series is to some extent the first series to debut after the epidemic. Do you think this makes any difference to you?

Kiko Kostadinov: In the same way, I questioned why I designed this way? Who will wear it? Is it good enough? Perhaps most people now have the time to present their most personal creations, and use this time to look back at the past, collect ideas from unusual memories and combine them into final concepts.

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Since the spread of the epidemic, how has the mentality and method of making fashion show series changed until today?

Kiko Kostadinov: We did not compromise too much with the epidemic. We tried to operate as usual as much as possible, so that we can continue to move forward more rationally, and the fashion show is much easier. I am very happy that there are no additional pressures and unnecessary foils.

I am familiar with the Kiko design context in general, but it is not as obvious as it used to be. It can be said that Kiko has become more refined than before, or have you found the perfect balance?

Kiko Kostadinov: I tried to strengthen the ideas of the previous seasons. For me, this is a challenge. My reference materials are very intuitive and colorful, so I have been restricted from falling into the very bold sports series. I also spent a lot of money on this. time.

The design combines tradition and modernity. How did you enhance or emphasize this this season?

Kiko Kostadinov: Some of my early series are very focused and insist on a single idea. I have been contending with it. This season, I have been constantly digging through layers to keep me neutral and collide with very reference themes.

What story does Kiko Kostadinov 2022 spring and summer series tell?

Kiko Kostadinov: I think that several stories are connected to each other to form a bigger idea. A person wants to leave the country or town to get a better life or express his own story. Second, the idea of ​​adapting is changing the personality to adapt to the settlement. The place, or even the change of personality, makes it unsuitable to go back to the original starting point, and I think creating a feeling in between.

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