As one of the representative business cards of Chengdu nightlife, Erma has been deeply loved by consumers for its original Chinese wine fighting and authentic Sichuan-style wine dishes. On August 20th, the Taikoo Li store of Erma Tavern officially opened, which is also the following Hejiangting Store (relocated to Lan Kwai Fong), 339 Xiao Forest Store, Luzhouli Store, Vanke Tianhui Store, Lan Kwai Fong Store, The fifth directly-operated store in Chengdu.
Nationwide, there are nearly 200 franchised stores of the Second Hemp Pub, and we are committed to letting consumers across the country feel the authentic nightlife of Chengdu.
Two Ma Tavern and Wang Yitai Interpretation of Sichuan’s Attitude to Fighting Wine
Erma means slightly drunk in Sichuan dialect. In Sichuan and Chongqing, fighting wine is a more comfortable way to compare wine. You don’t need to be drunk, but you want to have fun in time. The dizzy tingling sensation of two hemp and two hemp makes people feel a little bit happy. The two-ma tavern has always conveyed to everyone the brand concept of being slightly drunk and not being drunk, and enjoying life to the fullest.
The two-ma tavern also invited China’s new popular rap player, Wang Yitai, as the brand recommendation officer, to tailor the theme song “two-ma two-ma”.
This time, Wang Yitai also attended the live performance, bringing the atmosphere to a climax!
Iteratively upgrade, unlock the new street shooting mecca in Taikoo Li
The psychedelic style is superimposed with the Chinese-style scene, and this new store is a bit different. Incorporating the elements of Taikoo Li’s fashion district, taking pictures and punching cards is beyond the film! Being on the scene, the more organic the night.
“Unexpectedly, I can watch Wang Yitai’s scene in Two Ma!” “The Second Ma Taikoo Li store is trending to a new height” “Drinking Two Ma and Two Ma shall not affect my shopping in Taikoo Li” “IFS goes to work during the day, and drinks across the street at night The city beauty is me”…Netizens praised this opening activity again and again and received rave reviews. Maybe it’s because of the long queueing up for the second hemp. The opening of the new Taikoo Li store provides a new choice for fashion trenders who love the second hemp, and it also brings a brand new sensory experience.
As a weather vane of Chengdu’s nightlife and a trendy gathering place for young people, the Erma brand has been actively cooperating with young and fashionable brands across borders. Whether it’s teaming up with Coca-Cola, a century-old brand loved by young people, to make pop-ups; or fusing with the new national trend ice cream brand Zhong Xuegaowan; or even providing inspiration for the Strawberry Music Festival; and embracing the trendy hip-hop culture this time and joining hands with cutting-edge rappers Wang Yitai’s co-creation of the theme song all shows the super high degree of compatibility between the two-ma tavern and the young blood, which is one of the reasons why the two-ma tavern has always been loved and sought after by young people.
Really popular brands not only need to continuously cater to the tastes and preferences of young people, but also need to understand them and play with them. I believe that the Erma Tavern will bring more surprises to everyone in the future, let us wait and see!
.