Jay Chou officially endorsed “Glory All-Star” in Kuaishou to launch the Dragon Fist Magic Watch Challenge
Market Information Network 2022-01-29 18:43:50 Source: Market Information Network Comments:
On January 28, the side-scrolling action-adventure mobile game “Glory All-Stars” of LeDou ushered in the Spring Festival version update, officially announcing Jay Chou as its spokesperson. The “Learn to Fight Dragon Fist with JAY” Magic Watch Challenge, initiated by Jay Chou@周友 ID: jaychou, was launched on Kuaishou, and the new version of the promotional video was also released simultaneously on the @周友友 ID: jaychou.
In the promotional film, Jay Chou incarnates the “Dragon Fist Master” and has a fierce confrontation with the super popular character “Dark Night Blade” in the game. The brand-new shape and the one-to-one restoration of the game scene are exciting. The wonderful martial arts movements and sense of blow, and the smooth body lines even made Jie fans call Fu Laman full.
The Magic Watch Challenge brings users into interaction from the sidelines. The magic watch design and dynamic effects are the first to deeply restore the game plot. “One punch opens the sky and turns into a dragon”. The familiar BGM brings memory to Jay Chou’s classic music work “Dragon Fist”. In the MV, Jay Chou seemed to be the dragon of the East, sometimes jumping on both sides of the Yellow River, and sometimes reaching the peak of Mount Tai. The strong Chinese style caused a warm response at that time. Now, Jay Chou has once again incarnated as a dragon fist master from the East, saving the troubled Mirand Continent from water and fire.
Users can log in to Kuaishou and search for the topic “Learn to play Dragon Fist with JAY” to enter the special page of the event, and browse or participate in the video shooting of the magic watch. Meet some of the official rules to participate in the challenge, that is, have the opportunity to win Jay Chou Bubble Mart Blind Box, Jay Chou Octave Space physical album and other rewards.
Kuaishou officials also provided a lot of resources for the exposure of the event and the conversion of effects, such as high-exposure opening screens, high-touch creator backgrounds, high-conversion feature page diversions, and re-branded magic watch boxes, etc. . It is not difficult to find that even the one-click shooting button has been customized for the brand, and the user participation experience has been continuously improved in the details.
In addition to the Magic Watch Challenge, the live broadcast PK competition with the theme of “In the Name of Boxing, Going to Glory Together” initiated and deeply participated by many Kuaishou leaders was launched simultaneously. It is reported that the live PK game will be set up on the 28th and 29th, and will be held from 9:00 to 10:00 pm on the same day, respectively. Many leading players in the game field will appear on the stage, such as Shepherd Boy, Xiao Chang, Mystery God, and True Road. Wait, there are also car anchors in the automotive field, such as Lehe talking about cars, Chunge talking about cars, and so on.
In the live broadcast room, there are more links to interact with fans, such as game trial, even Mike karaoke, and quick coins. Fans will also have the opportunity to obtain AE86 car models and Jay Chou’s octave space physical album in the process of interacting with anchor Lianmai. , Jay Chou Bubble Mart Blind Box and other interactive rewards. During the live broadcast, fans can also help the anchor team to improve their rankings in the form of downloading games, so as to get the opportunity to interact with the anchor Lianmai.
The rich marketing methods of Kuaishou will undoubtedly eventually point to “Glory All-Stars”. As far as the product itself is concerned, the new version has launched the exciting PVP gameplay, and players can conduct 1V1 competitions in the arena. Dragon Fist Master Jie also appeared in the main city of the game, inviting novice players to fight side by side and challenge dangerous levels together.
Cool and cool battle, adventurer, are you ready?
Responsible editor: renlien Ren Lien
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