Lazy listening brand upgrades to create a high-quality platform for long audio, long audio creates a unique charm of literary works

Source Title: Lazy Listening Brand Upgrade to Build a High-quality Platform for Long Audio Long Audio Creates a Unique Charm of Literary Works

Recently, national writer Yu Hua’s new novel “Wencheng” was officially published. As Yu Hua’s breakthrough work after eight years, “Wencheng” has attracted much attention since its publication. This time he uprooted himself and crossed the mountains and rivers to find a city in the mist. The Lazy Listening app followed the hot spots of new books and combined with the new classics to produce online audiobooks for the first time. Teacher Yu Hua spoke for his audiobook for the first time and read the title of “Wencheng”.

Different experiences of long audio create different charms of works

The audiobook “Wencheng” released by Lazy Listen is broadcasted by senior novel presenter, voice director, and voice actor Zhang Zhen. As the most famous young studio artist in China, he has performed “The Ordinary World“, “Full Breasts and Fat Buttocks”, “Golden Age”, “Assassination of the Chief of the Knights”, “Mao Zedong Biography”, “Wuthering Heights”, “The Man in Search of Time”, etc. Hundreds of classic Chinese and foreign literary works have won unanimous praise from listeners.

“Wencheng” tells a person and his lifelong search, as well as a group of people and a turbulent era. The protagonist Lin Xiangfu goes all the way from the north to the south, looking for a place called “Wencheng”, which leads to a story of ordinary people’s hard choices and survival in the waves of destiny in a turbulent era.

As Yu Hua’s sixth novel and his latest masterpiece after eight years of absence, “Wencheng” quickly topped the best-seller lists of major books as soon as it was released, setting off a continuous upsurge of discussion. Lazy Listening has launched the audio version of “Wencheng” at the same time. Through the lively interpretation of the anchor, readers can appreciate the unique charm of the story with their ears.

The long audio market with massive resources has a promising future

With the advent of the diversified era of reading media, audiobooks are becoming a new classic way for everyone to “read”. In addition to “Wencheng” and “Klara and the Sun” that have recently attracted attention, the Lazy People Listening platform also has the most popular sci-fi IP “Three-Body” radio drama in China; the Nobel Prize classic “A Hundred Years of Solitude”, a classic inspirational “When you fly like a bird to your mountain” and other content; various popular IP radio dramas such as “White Night Chasing the Murder”, allowing users to experience the new fun of fancy drama chasing online; children’s stories such as “Uncle Dong Hao” dubbed ” “Fairy Tale Westward Journey” allows children to experience the essence of Chinese culture and fall in love with Chinese fairy tale classics; the ace children’s audio work “Little Pig Peppa” interprets the charm of innocence with vivid stories… It can be said to meet the different needs of audiobook users in all aspects.

After nine years of deep plowing in audio reading, Lazy Listening, the predecessor of Lazy Listening, has been unremittingly creating user experience in the audio book market. Since its development, it has reached copyright cooperation with more than 500 well-known publishing houses in the market, including China Reading Group, Chinese Online, Palmyue Technology and other leading online original platforms, and produced more than 30,000 audiobooks.

A large number of users, a large amount of content, and mature and excellent long audio production capabilities are the advantages of Lazy Listening. The daily playback volume reaches 100 million, and the average usage time of each active user is more than 200 minutes, which is about 4 hours. These data not only benefit from the massive resources owned by Lazy Listening, but also reflect the audiobook market. Broad prospects for development.

Brand upgrade to create a high-quality platform for long audio

On April 23, Lazy Tingshu officially merged with TME’s Kuwochang Ting and upgraded to a new brand-Lazy Ting. This merger will help Lazy Listen to further leverage on TME’s huge user advantages to build a long audio traffic platform, share TME resources, create a “sound ecosystem”, and work with all parties in the industry to explore the cultural value and commercial value of long audio.

At the same time, the brand upgrade of Lazy Listen has helped Tencent Music Entertainment Group continue to expand in the boundaries of the long audio format, and the sound content ecosystem continues to expand, opening up a greater imagination for the creation of a “full ecological audio platform”. Since then, Lazy Listen has entered a new era of development. I believe that after “Wencheng”, it will bring users more high-quality audiobook works!