“L’ÉCHAPPÉE BELLE” AMI 2022 Spring/Summer Collection Fashion Show

“Nowadays, our lives seem to press the pause button, in the transition between the old and the new world: Looking back, we have struggled through periods of blockade and isolation; looking to the future, we are about to usher in a new beginning. We Urgently need to connect with each other again, enjoy the fun of being together and life, and sing praises with indulgence……Enjoy the escape!

These longings have turned into creative inspirations for this series, interpreting a carefree, dynamic and energetic fashion style. I hope to find an ideal stage for these stories. When I think about places that can imply freedom, the open-air playground immediately comes to mind. The playground seems to have a kind of magical power; with the arrival of summer, the secret realm of the playground becomes lively and joyful in an instant, making people excited and surging.

《THE GREAT ESCAPE“It tells a sweet escape journey, transcending the limitations of time and place, and symbolizing a new beginning full of hope.”

Fashion Micro Film

“THE GREAT ESCAPE”It means “Great Escape” in French. This micro-film tells the story of a natural and vivid journey of a group of close friends. The name of the film implies that people are eager to pursue new freedoms, go outdoors, and embrace the good times of the future. Through the joyful time of gathering together, they can soothe the regrets they have missed in the past year.

The film selected a seemingly abandoned night playground as the shooting location, with a dazzling array of booths, amusement facilities and carousels in the mirror. Gorgeous neon lights, eye-catching popular colors and shining mirrors make the playground glow with a different kind of fun, like a paradise outside the world; the empty and clear show atmosphere is mysterious and weird, like a dream, it reminds you of the space during the blockade. A deserted city.

The protagonist of the film is a few confidantes and friends, they are far away from the city at the end of the day, carefree rushing to a poetic distance, and together on a journey of escape. The joy of reunion is permeated around them, long lasting. Tonight, this group of friends become the owners of the playground, strolling leisurely in their exclusive territory, talking about the future, and enjoying freedom and exploration; this night symbolizes the transition between the old and the new world, and also represents the two sides of blockade and freedom. Transitions between different states.

This six-minute micro-film was shot by Spanish filmmaker and photographer Alvaro Colom. As a former dancer, he integrated the beauty of elegant and smooth dance art into his photographic works. Alvaro is based in New York and often shoots celebrity blockbusters for fashion magazines. In addition, he has directed and filmed commercial blockbusters for many top fashion brands around the world.

This is the second collaboration between Alvaro and AMI. Previously, he personally worked on the fashion micro-film “Le Défilé” in the 2021 autumn and winter series digital conference, setting a record for the most watched in the brand’s history.

Shooting location

Alexandre Mattiussi carefully selected the AMI playground in Paris as《The great Escape》Traditional amusement facilities such as carousels, mirror mazes, bumper cars and Ferris wheels are all covered with colorful neon lights, making their debut.

The amusement alleyway has been transformed into a show ground, and models playing friends shuttle among them, interpreting the fashion journey of escaping from the city and entering the surreal picture scroll.

Fashion Collection

AMI launches the 2022 spring and summer series, showing the essence of brand design. With the theme of “New Normal” (New Normal), the series blends into the brand’s inherent elegance, showing a fresh and agile style. The relaxed and worry-free style runs through the entire series, complementing AMI’s beloved and unhurried Parisian sentiment, as well as the self-expression, comfortable and easy-to-wear dress concept.

The 2022 spring and summer series inherits the brand’s classic color matching, cleverly playing with dark or light, or gorgeous or elegant colorful colors, gray powder, purple red, deep burgundy, light blue, and bright green. There is endless ingenuity between light and dark conversion.

The neat shape, loose version and outstanding tailoring style together interpret the classic modern silhouette of AMI. The entire women’s clothing collection presents a brand new femininity with a more distinctive and modern style, whether it is clothing items that focus on waist design, exquisite and unique shoes or full-body mesh embroidery.

New accessories

The new bag series appeared elegantly in “L’ÉCHAPPÉE BELLE”. The low-key and elegant neutral colors contrast with the vibrant and dynamic ready-to-wear series:AccordionGeometry bags have become the new “hot bags” of the AMI 2022 spring/summer series by virtue of practical functions;Small Deja-VuA new interpretation of the first appearance in the 2021 autumn and winter series showAlready seenBags.

BorsalinoforWHICHExclusive hats

in《The great Escape》Among the accessories in the middle, the various exquisite felt hats exclusively customized by the Italian hat brand Borsalino for AMI can be said to shine. The fluffy wide-brimmed hat is handmade by Borsalino craftsmen. The charming colors of burgundy, gray-brown, green and black cleverly echo the theme of the AMI 2022 spring and summer series.

Borsalino is a high-end hat brand with more than 160 years of experience. It is famous for its superb Italian craftsmanship and classic elegance. It can be called the enduring fashion style and synonymous with the “good life” style. The sincere cooperation between AMI and Borsalino will inject classic charm and unique style into the energetic 2022 spring and summer series.

WHICHBest friend

Before the launch event, AMI family members Kris Jenner, Camila Mendes, Quincy Brown, Jenna Ortega, Sky Ferreira, Naomi Watanabe, Tom Felton, Louane, Eddy de Pretto, Wang Dalu, Hi Lee, and AMI global brand ambassador Enhypen all set themselves Bring in《The great Escape》World, and enjoy the wonderful show together.

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