(2021.09.01 China/Shanghai)
Recently, the 2021 German Red Dot Award, known as the “Oscar in the global industrial design industry”, was announced. Magicut from Shanghai was recognized in the Red Dot Brands&Communication category and became the world‘s first mobile editing tool product to win the Red Dot Award. As the favorite editing tool of Generation Z, Bugu Editing received tens of millions of U.S. dollars from BiliBili’s B-round strategic investment in October 2020. Through its technical advantages in artificial intelligence (AI) and computer vision (CV), Launched a powerful smart keying function, in addition to speeding up computing performance, it can also achieve accurate hair-level keying. Bugu editing is optimized for the creative environment of the Z generation, especially for mobile devices. The performance is particularly eye-catching. Launched in the middle of this year The iPad version takes advantage of the high computing power of Apple’s M1 chip and the common operation of both hands, which greatly improves the video creation ability of the up master. Compared with ordinary smart phones, it can increase the computing speed by 60%, making video editing faster and more fun. .
All-round editing function of leading competitors
The core technology of Bugu editing is to create a variety of fun videos through AI. AI keying is one of the most important functions. Different from the conventional keying function on the market, its AI model only occupies 3MB, but the technology behind slimming However, it can reduce the rendering operation time by 20% compared with the conventional keying, and at the same time, the keying is more free and accurate. Whether it is keying, keying portraits or objects, and even custom keys can be easily distinguished, making creative videos more fun , Be creative without pressure.
In addition to a variety of more powerful AI functions, Bugu Editor also has a material library that is most popular with Gen Z. In addition to the free selection of tens of thousands of genuine IP authorized materials in the library, it includes a variety of movie and game IPs, and more Sometimes things are hot on the list, so that creators can grasp the traffic password in time, and finally create a variety of interesting videos.
In terms of user experience, the latest version of Bugu Editing has introduced keyframes, masks and other functions, and added hidden layers and independent headings on 11 full tracks, allowing creators to freely express their creativity without restraint. With rich transitions, special effects, and beautifying functions, editing becomes easier and more fun, and the completeness of functions can already be comparable to tools such as cutting and shadowing.
Not only does it provide functions, but also takes each function to the extreme, allowing the up master to have the highest creative freedom. For example, there are as many as 29 adjustment parameters under the beauty module, and asynchronous rendering can be performed synchronously, so that a large number of them are in the market. Users with low-end computers can also make videos without any lag.
An editing tool closer to the creative concept of Generation Z
In order to meet the needs of Gen Z creators, Bugu Edit has made many subtle adjustments on the UX to make it more convenient for users to create various original videos. On the iPad version, Bugu Edit has launched an exclusive two-handed holding mode, allowing left and right hands. You can operate more functions at the same time, and its full track can support up to 11 simultaneous editing, so that each material can be played best. After the film is completed, it also supports a one-click delivery function, which can upload 4K videos directly to BiliBili without pressure.
No-go editing has now become one of the most popular editing tools on BiliBili. The combination of tens of thousands of playing materials combined with high-efficiency editing efficiency has made generation Z creators love to use it. Now, every month, no-go The editing will produce millions of high-quality original video content, combined with a variety of powerful AI editing functions and highly liberalized settings, allowing creators to maximize their creativity. And such high-concentration and high-original video content, Combined with barrage and various interactions, it is the favorite taste of Generation Z.
The newly-launched overseas version of Magicut has been launched on iOS and Google play, following the footsteps of domestic tool products going overseas, hoping to bring a new kind of video to overseas Youtubers and Tiktoker through artificial intelligence technology and complete and rich editing functions. Editing experience, empowering generation Z creators around the world.
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