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L’Oréal’s pursuit of beauty passes through algortimi and AI

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L’Oréal’s pursuit of beauty passes through algortimi and AI

SkinConsult AI by Vichy is the solution that, through a simple selfie, is able
to return an analysis on the 7 different parameters that measure the state of
skin aging. It is a technology that is based on the results of 15 years
research on the skin, in collaboration with dermatologists, and 10,000 images
cataloged used to train machine learning algorithms and provide in
a few moments a result to the user. Furthermore, Lancôme’s Screen is a highly technological skin analysis tool with an innovative combination of tri-polar light technology & advanced algorithms capable of processing an in-depth analysis of the skin with very high precision for a precise skincare routine.

These are some of the innovative technologies of L’Oréal Italia presented at Beauty Tech Day together with Match My Shade by L’Oréal Paris, a customized solution which, thanks to artificial intelligence, is able to find the ideal shade of foundation. By taking a few photos of your face from your mobile, you will discover everything about your skin tone and undertone.

Ysl Rouge Sur Mesure, on the other hand, is a cutting-edge device that allows you to create personalized and smart lipsticks by creating unique shades. Rouge Sur Mesure comes with three color cartridges that are part of four different shade families present in Ysl’s DNA: red, nude, orange and fuchsia. Once the phone is paired with the app and the cartridges inserted, the device allows you to create the lipstick with the desired color, experimenting freely thanks to the digital proofs possible via the phone app.

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From make-up to hair, Kérastase’s K Profile is able, through an external device, to identify the right hair product for each individual. A micro camera (which is nothing more than a microscope that can be held to analyze the health of the hair) is connected to a device such as a smartphone or tablet: in this way a real “diagnosis” can be made in time condition of hair and skin, to evaluate together with the customer which is the best product or treatment to be applied on a case-by-case basis.

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