Malicious low scores, navy entry… Douban score word-of-mouth credibility is questioned
2021-12-10 10:59:49Source: Qilu Evening News
The so-called “word-of-mouth” of film and television works, in many cases, “Douban score” is one of the important measurement standards. This is originally a scoring mechanism initiated by netizens, which is considered to have objectivity and credibility, but now, Douban scores have been mixed with more and more complex factors and become more and more messy. For example, “The Mother of the House” recently received a large number of one-star reviews due to the suspicion of the “cat abuse incident”; some netizens did not like the original lines and styles of “Mrs. Huzhu” and gave low scores; “Wind up Luoyang” It has not yet officially launched, there will be a five-star praise and a one-star bad review, and traffic actors have become the focus of the push. The evaluation criteria of netizens are becoming more and more subjective and arbitrary. Commercial interests have caused naval forces and black fans to spoil the situation, as well as the strong penetration of the rice circle culture, which makes people question whether the Douban score is reliable.
Qilu Evening News Qilu One Point
Reporter Liu Yuhan
Early scoring triggers a “fan-black war”
The recently aired “Mother of the House” initially did not have a high score on Douban, but the evaluation discussion mainly revolved around the plot and the producer Yu Zheng. With the suspicion of “cat abuse incident” fermented, the Douban scores of the show flooded into a large number of one-star reviews. Among the ratings given by 153,000 people, 78% of the one-star reviews made the Douban score of “The Matriarch of the House” Fell to 2.8 points. “Zero tolerance for animal cruelty” “Now actors can be all kinds of disengagement, but animals must be dedicated, hahaha”… This shows that the Douban score of film and television works is not only affected by the plot, acting skills, and persuasion, but also public opinion. Can influence evaluation to a large extent.
A film and television work may offend public anger because of a certain event, or it may make netizens uncomfortable because of an inconspicuous detail, so it will be annoyed. For example, “Mrs. Huzhu”, which just ended, currently has a score of 5.1 on Douban. In the one-star evaluation given by netizens, some people think that the lead actor is too old, some are dissatisfied with the original voice lines, and some think that the male protagonist’s dragon beard shape affects his appearance. These can all be reasons for netizens’ dissatisfaction.
After being bombarded by various cool dramas and sweet dramas, netizens have become increasingly difficult to develop a good impression of slow-paced dramas. The “Female Psychologist” currently on the air has a rating of only 5.2 on Douban. Although the show strives to create a movie-like atmosphere, the long shots lacking information content still make people unable to immerse themselves. Some netizens have a low score after watching two episodes at double speed. point. The emotional lines between the hero and the heroine make it impossible to get on top. The play received 8.9 points from Zhihu, and Zhihu netizens affirmed the professionalism of “Female Psychologist”. The “Female Psychologist” drama party recently issued a response saying that they are happy to accept the ratings of all platforms, and the scoring mechanism is not an issue that the drama party should consider. “For the “Female Psychologist” crew, high scores and low scores are not important. I believe that every audience who has actually watched the drama has a balance in their hearts; our original intention remains the same.”
If there are film and television works in which traffic stars participate, Douban scores will be even more “evil”. “Wind up Luoyang”, which was originally scheduled to start at 8pm on December 1, was delayed for nearly an hour due to “technical reasons”, but Douban Dianping went live earlier. Some of them began to make a five-star awkward comment on Fuhuadao before seeing the feature film, and some hit one star because of the presence of traffic stars, and fans fought back with five-star ratings to help idols get their ratings back. Such a chaotic “fan-black battle” makes people seriously question the credibility of Douban’s score.
Wenqing gathering place has changed
Douban, which was officially launched in 2005, was originally a gathering place for niche young artists. The aesthetic and appraisal of literary and artistic works such as movies, drama series, books, etc., by a user group dominated by literature and youth, has become the vane of word-of-mouth works. In recent years, with the entry of fans, navy and other groups, Douban scores, which are highly recognized, continue to suffer.
On the night that Di Lieba won the Golden Eagle Award for “Beautiful Li Huizhen”, Douban suffered a large number of “one-star” negative reviews. In a short period of time, the number of negative reviews increased by more than 30,000, plummeting from 4.6 points to 3.0. “Douluo Dalu” starring Xiao Zhan and Wu Xuanyi has as many as 820,000 reviews, but it rarely presents a “Z”-shaped structure. 33% of netizens give a five-star rating, while 27% give a one-star rating. In “You Fei” starring Zhao Liying and Wang Yibo, the quality of the play itself has become secondary, and the discussion of the actors themselves has become the main criterion. The penetration of “rice circle culture” has greatly magnified the role of actors, exceeding the focus on the drama itself. Some people think it is biased, while others think it belongs to netizens’ scoring freedom.
Earlier investigations stated that Douban scores have been targeted by the “Navy Army”. They will recruit on the Internet the posts of Douban users who can perform part-time scrutiny, conduct batch maintenance, buy and sell Douban accounts, and issue different “scoring credits”. Control and evaluation” packages and other operations. For example, before the show, Douban wants to see 3 yuan per piece, wants to see + 25 yuan per piece for short review, and 200 yuan for long review copy. “Wandering Earth” has encountered the malicious operation of “five stars to one star”. Po, who is at the top of the movie’s hot reviews, claimed to have received a private message, asking him to change the five stars to one star, and the reward was 1,000 yuan. “Wandering Earth” originally scored 8.5 on Douban dropped to 7.9 in just a few days.
Douban recently revised the display mechanism of short film reviews, screening and displaying short reviews randomly based on factors such as time and popularity. Short comments that are not related to the film or contain personal attacks before the film is released will be collapsed, and their scores will not be counted as Douban scores. However, in the face of changes in the Internet environment and user groups, as well as uncertainties such as the disruption of commercial interests, Douban’s scoring mechanism still appears to be lagging. How to beat changes in external factors is the key to Douban’s creditability in the future.
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