Metaverse Fashion Week is here. The virtual models walked on the digital rainbow stage wearing electronic fashion, giving consumers a unique experience.
The fashion week hosted by the metaverse platform Decentraland attracted more than 70 brands to participate, including many well-known big names. And unlike a real fashion show, anyone who buys an item from a fashion show will get both virtual and real versions.
Bock, a designer bag retailer, said: “People go into the metaverse and buy a pair of jeans, and what they’re really buying is an NFT. For most people, the jeans they buy are a virtual stand-in for them, but at the same time they’re going to get A similar pair of solid jeans.”
While high-end fashion in real life can be expensive, in the online fashion world, brands tend to create clothing at various prices and even offer free virtual clothing.
“All they need to do is set up an online wallet, go find free clothing, and then have their first NFT and wear it to show themselves to the world,” said Hamilton, the organizer of Metaverse Fashion Week.
And as modern life becomes more and more digital, virtual clothing has also become a part of life.
“I’m going to have a Zoom meeting, but I don’t want to get dressed up,” said Bossis, the founder of the fashion brand. “Let’s put on a virtual outfit, get a virtual outfit to wear in a Zoom meeting. Or we want to talk to the rest of the world.” go to a metaverse party with my friends, what are we going to wear?”
People in the industry even believe that in the near future, everyone will have a virtual wardrobe, and the clothes in reality will be copied to a virtual version.