ROME – “An important and strategic event for the Lombard automotive sector and, more generally, for the entire country”. With these words, Attilio Fontana, president of the Lombardy Region, inaugurated the second edition of Mimo in Piazza Duomo in Milan. The salon Milano Monza Motor Show it will involve the public between the two Lombard towns until Sunday 19 June with many “en plein air” initiatives. “What opens today – added Fontana – is the second edition. The first was a winning bet in which we immediately believed a lot. Also this year, despite the current period of general contraction of resources, we confirm our support. Characteristic and strength of this event is to create a ‘bridge’ between Monza, the city of the racetrack, the ‘Temple of Speed’ and Milan, ideally embracing the whole regional territory and the automotive industry of excellence. Mimo stands in continuity between the racetrack, a sports venue, an experimental laboratory, an innovation hub open to research centers, car manufacturers and universities, and the city, the square and the citizens “. The public will be able to admire the models exhibited in the city center with free access and extended hours until 11pm, while visitors with the “Mimo Pass” (the free accreditation downloadable on the website www.milanomonza.com), will be able to access the area Parco Sempione test drive organized in collaboration with Enel X Way, open from 9 to 19. The traditional ribbon cutting was also attended by Andrea Levy, president of Mimo, Fabrizio Sala, regional councilor for Education, University, Research, Innovation and Simplification, Martina Riva, Councilor for Sport, Tourism and Youth Policies of the Municipality of Milan, Geronimo La Russa, President of Aci Milano, Giuseppe Redaelli, President of the Monza National Circuit, and Dario Allevi, Mayor of Monza.
The program of the day includes, at 7 pm, the evening show in Piazza Duomo with the start of the Premiere Parade, the dynamic exhibition of previews and news led by the representatives of the brands who will parade on the red carpet around the Duomo, in the midst of the public. . The models on parade will then be told live by Radio Capital’s DJ Mixo. Among the more than 50 brands present at the event, the Stellantis group exhibits the new products and some of the most significant models of the Alfa Romeo, Citroën, DS Automobiles, Fiat, Jeep, Lancia, Opel and Peugeot brands. “From Mimo 2021 to this year’s edition: a time horizon sufficient to look back and draw a small balance sheet – declared Santo Ficili, country manager of Stellantis in Italy – We were talking about the difficulties deriving from the pandemic, and it was a particularly important event : it marked the return to an event in the presence, and it was the first to which we introduced ourselves as Stellantis, showing ourselves to the public with the strength of a great group, born from a merger made in the most critical context imaginable. Since then, we have worked tirelessly to build a concrete reality, formed by the addition of two groups with solid experience and great professionalism. In 2022, the Group’s electrification strategy will continue, which provides for the launch of alternative engines for each new model, both 100% electric and plug-in hybrid, and which represents a growth path towards complete electrification and energy revolution “. (Maurilio Rigo)