The My Way fragrance by Giorgio Armani won the Special Recognition for Responsible Innovation established by the Accademia del Profumo in collaboration with the Green Economy Observatory of the Bocconi University. On the podium also the solid perfume of Abaton Chinotto Dark, Chinotto Gourmand and Fior di Chinotto e Ck Everyone.
«Attention to environmental aspects – says Ambra Martone, president of Academy of Perfume – it is expanding more and more at all levels of the supply chain: from the choices of procurement of raw materials, to the innovations introduced in formulas and packaging, to the reduction of impacts in the phases of distribution, sale, consumption and end of life. It is a great job, which combines scientific research, creativity and the ability to innovate ».
From perfumes to shampoos, Garnier instead recently launched an educational campaign to encourage consumers to adopt a more sustainable lifestyle: a new series produced by National Geographic CreativeWorks aims to share expert know-how and practical advice on key sustainability issues related to the beauty sector .
“Sustainability can be difficult and our goal is to make it effectively accessible – comments Adrien Koskas, Global President of Garnier -: this is what we have done with the products we make, from solid shampoo with quick rinse technology, to the tubes that integrate cardboard and refillable products, but now we want to do more by addressing consumers “with the awareness that 80% of a shampoo’s carbon footprint comes from its home use.
Evidence in this regard also emerges from the report “Make up the Future-Levers of change for a sustainable cosmetics business” by Quantis, an environmental consultancy company, according to which the sector impacts the planet with global greenhouse gas emissions of between 0.5 % and 1.5%. Is exactly the use of the product it is the passage with the highest impact with 40% of the sector’s total emissions followed by packaging (20%), extraction of raw materials (10%) and transport (10%).