ROME – With the aim of improving the quality of life of Italians, Sport e Salute and Renault Italia have launched the new project called “# PiùSportPiùVita”. The partnership between the two companies is based on a series of shared values since both have the well-being of the person at heart, the improvement of the quality of life of each of us, offering people quality time “Time for Quality Life”. So, from next 25 June to the end of October, an itinerant sports village will start to encourage more correct and active lifestyles. There will be about 40 stages that will cross the beautiful country to offer citizens sports activities and unique and immersive experiences including the test drive of part of the electrified and 100% electric Renault E-Tech range. There will be moments of information on the issues of sustainability, nutrition and health, which will alternate with entertainment events and lots of sporting activity. The Sport & Health initiative has as a priority objective the promotion of grassroots sport among the population and the dissemination of the culture of well-being and correct lifestyles, through the involvement of amateur sports associations and clubs in the area in synergy with the institutions. Renault Italia, thanks to the involvement of over 50% of its dealers in the area, aims with the Tour 2022 # PiùSportPiùVita to increase awareness of electric mobility.
The exhibition and above all the test drives which aim to bring the public ever closer to electric vehicles will contribute to achieving the objective. Furthermore, the 2022 Tour will be able to count on the attraction offered by the active participation of many former champions, true legends of Italian sport, who today are an integral part of Sport & Salute. “This tour that sees us again together with Sport and Health, in many Italian provinces, is another way to offer quality time to people:” Time for quality life “- said Raffaele Fusilli, to Renault Italia – Time to dedicate to sport or the time for a test drive aboard the New Mégane E-Tech Electric, for example, to experience the unique sensations that electric driving can offer up close. And this we will be able to do thanks to the active participation of more than half of our dealers in the area. Renault, which in the 123 years of its history has always tried to stand out for its empathy, its being generous and welcoming towards the needs of people, is particularly attentive to the well-being of each individual because a healthy heart is also a heart in which they are born. passion and emotions and knowing how to transmit and arouse emotions always remains one of our priorities “. Renault Italia will be present at all stages with the expo and test drives of its E-Tech range of electrified and 100% electric models, including the new Mégane E-Tech Electric, which has just arrived in Italian dealerships. (Maurilio Rigo)