Ferragamo Let’s dance series shoes
French actor and director Jean-Louis Barrault believes that “dance allows us to fight against all the fetters and pressures in life, and allows us to use our bodies to discover the essence and spirit of life, and to feel the intimate contact with freedom.” Dance is more than just a kind of The expression of creativity can also be seen as the flow of mind and the release of the body, and it is also a common language. The same is true of fashion.
Ferragamo drew inspiration from this and launched a newLet’s DanceSelected shoes series, light and comfortable, choose different design elements to carefully create a variety of styles, full of new vitality.
Anita Lorusso, Naomi Weijand, Tania Dimbelolo dance short film silhouette
Ferragamo is shown in a short film released simultaneously with the selected series Let’s DanceThe inner interaction between series shoes and dance. The short film is directed by the American director Danielle Lessovitz, one of the most prestigious directors at the 2019 Cannes Film Festival. The three contemporary dancers (Anita Lorusso, Naomi Weijand and Tania Dimbelolo) represent the spirit of modern women, their different personalities and styles, and the challenges they face. Wearing shoes that are as light as air, they presented a series of group dances and Solo performance. In the dance performance, the three dancers seem to be constantly transcending sublimation, as if surpassing the real world and gaining spiritual release, and finally re-examining themselves, regaining optimism and returning to the reality.
Freely expressing yourself isLet’s DanceThe essence of the series. The series is versatile for different shapes and occasions, with beautiful and rich colors, including black, sunny yellow, lipstick red, gold, silver and orange, all with a gradient effect, decorated with exquisite rhinestone details, and sparkling , Every step seems to be playing a shining symphony.
Let’s DanceThe series of shoes include: ballet flats with metal buckles and logo; rubber-lined soles, flexible, soft and light nappa leather lace-up shoes; Gancini moccasins of the same style; designed as a collection Inspiration, “Diamond” high-heeled sandals with slender geometric woven leather strips on the upper, and a low-heeled model with exquisite ankle straps; laser-crafted vamp block-heeled high-heeled shoes and “diamond” thick-heeled nappa leather soft Leather boots.
Salvatore Ferragamo
Ferragamo Let’s dance series shoes
The short film and a series of photos will serve asLet’s DanceSelected series of advertising campaigns are posted to the brand’s social media and official websiteferragamo.com。Let’s DanceIt will also be the theme of the Ferragamo dance challenge. The brand will launch the Ferragamo dance challenge on the newly opened TikTok channel.Starting from mid-June, all users can follow the tutorials of the three dancers, try to choreograph and shoot by themselves, and attach tags.#FerragamoDanceChallenge(Ferragamo Dance Challenge), publish the work on the Internet. Excellent videos will have the opportunity to be posted on the brand’s TikTok and Instagram platforms. Many public figures who work closely with the brand will also accept the challenge, complete the same choreography, and shoot into a series of micro movies.
Let’s DanceFeatured collections will be available in Ferragamo boutiques and official website platforms in mid-Juneferragamo.com。
# FerragamoDanceChallenge
About Salvatore Ferragamo
Salvatore Ferragamo SpA was established in 1927 and is the parent company of the Ferragamo Group. It can be regarded as one of the global leaders in the luxury goods sector. The group is actively committed to the design, production and sales of shoes, leather products, ready-to-wear, silk fabrics, accessories and fragrances for men and women. The product range also includes glasses and watches produced by licensed manufacturers. Ferragamo Group pays attention to the unique charm and noble taste of its products, and integrates style, creativity and innovation with the superb quality and craftsmanship made in Italy, which has become the iconic feature of the group’s products. As of December 31, 2020, Ferragamo Group has approximately 4,000 employees and 644 specialty stores around the world, and its business organizations spread across Italy and the world. Whether it is Europe, America or Asia, Ferragamo has footprints in all parts of the world.
Ferragamo Sustainable Development Management Project
Ferragamo actively contributes to environmental protection. According to the principles of ISO 14064 certification (organizational carbon footprint), the company will calculate the carbon emissions of activities in 2020 and initiate carbon offset actions in the same year.
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