Saugella, the Mylan – A Viatris Company brand that has been taking care of the intimate well-being of women for over 40 years, in collaboration with the Francesca Rava Foundation – NPH Italia, which helps children in difficult conditions and fragile women in Italy and in the world, they are together again in a project that involves consumers in a social operation linked to limited edition Saugella Da Grande.
With the “When I grow up” project they want supporting the women of tomorrow since childhood in their aspirations, encouraging them to dream big, without fear, and to design the future they would like. The Francesca Rava Foundation will help girls in difficulty in family homes, communities for minors, schools in disadvantaged areas, inspiring them to believe in themselves and in their own value, to commit to realizing their dreams, beyond social and cultural limits. The project is part of a social responsibility action which contributes to the achievement of the Gender Equality goal of the United Nations 2030 Agenda.
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The limited edition proposed by Saugella (the initiative is valid until December 31st) contains a bottle of Saugella Dermoliquido and a special version of Saugella Girl, available in 4 different packs with 4 different labels that are the reflection of aspirations and dreams of the girls whom the Francesca Rava Foundation asked to represent what they wanted to do when they grew up: Giulia wants to be an athlete, Angelica a veterinary, Sofia to become a teacher and Giulia dreams of a future as a chef. But all the girls can share on the site saugella.it the photo of their drawing of what they want to become done on the cardboard contained in the package. A gesture to teach your daughters to dream big, to discover their talents, pursue their ambitions and turn them into reality. There are also 2,300 copies of the book “Good night stories for rebel girls. 100 lives of extraordinary women “.
An initiative to raise awareness and empowerment aimed at educating and encouraging the girls of today and the women of tomorrow to believe in their dreams to become everything they want today when they grow up. To support the project, 4 exceptional ambassadors were involved, once talented girls who believed in themselves, and influencer mothers who, also thanks to the involvement of their girls, will contribute to giving greater visibility to the initiative on a social level.
«We wanted to continue our collaboration with the Francesca Rava Foundation with the“ When I grow up ”project to give voice to the dreams of tomorrow’s women – explains Anne-Marie van de Kieft, head of marketing consumer and pharma care business unit Mylan Italia -. It is a very important project for Saugella who have been through the Singular Female platform it supports the uniqueness of every woman and also in this case it wants to offer an empowering perspective on childhood by focusing on protecting the future of girls, even those less fortunate “.