State Administration of Radio, Film and Television: Film and television dramas must not use filters excessively and oppose the selection of actors based on “traffic”
According to the official WeChat news of the China Radio, Film and Television Newspaper Association, on July 4th, the State Administration of Radio, Film and Television held a symposium on the creation of TV dramas. More than 20 TV drama production institutions and relevant persons in charge of some radio, film and television bureaus and TV stations attended the meeting.
The participants shared their experiences and practices around the creation of TV dramas, and talked earnestly about their experiences. They believed that on June 8, the State Administration of Radio, Film and Television “Welcome to the Party’s Twenty Key TV Drama Creation and Reality TV Drama Creation Promotion Meeting” was exciting, leading the TV drama industry to review President Xi Jinping. The secretary’s important discussion on literary and artistic work further clarified the correct direction for the creation of TV dramas with realistic themes in the new era.
“In the choice of the main creator, we never superstitious traffic.”
“Insist on not doing works with incorrect topic selection concepts and incomprehensible content.”
“Literary and artistic works need to nurture uprightness, ambition, taste, and character.”
……
After listening to the speeches of the representatives, Zhu Yonglei, a member of the party group and deputy director of the State Administration of Radio, Film and Television, said that everyone gave a lot of good opinions and suggestions, including suggestions for forming a pattern of blooming flowers, suggestions for correcting unhealthy trends in the industry, and resistance to piracy and enhancement. Discussions on specific issues such as the certainty of scheduling, as well as concerns about theme planning and voices that actively request to participate in major projects, etc., the General Administration will study and respond to them after the meeting.
Zhu Yonglei pointed out that it is necessary to thoroughly study and implement General Secretary Xi Jinping’s important expositions on literary and artistic work, implement the spirit of the important instructions of the central leaders on TV drama creation, and deploy in accordance with the “Welcome to the Party’s Twenty Key TV Drama Creation and Reality TV Drama Creation Promotion Meeting”, Adhere to the correct political direction, value orientation, and aesthetic orientation, resolutely resist the tendency to over-entertainment, promote the righteousness of the new style, resist the evil spirit of the wrong style, and launch more excellent TV dramas that show the spirit of the new era.
Zhu Yonglei emphasized that it is necessary to firmly adhere to the correct direction of the creation of military TV dramas, firmly guide the value of the military spirit, vividly and accurately interpret Xi Jinping’s thought of strengthening the military, and create an important cultural carrier of loving the party, the country, and the army.It is necessary to strengthen cultural self-confidence and inherit Chinese civilization. The art of costume dramas must truly restore the basic styles and appearances of architecture, clothing, costumes, makeup, etc. in the historical period involved, and do not arbitrarily use or imitate foreign styles. It is necessary to adhere to a fresh, simple, robust and powerful healthy aesthetic taste, and resolutely resist morbid plastic surgery, “girlfriend” aesthetics, excessive makeup, and excessive use of filters. It is necessary to carefully select good actors, strengthen performance guidance, and use acting skills and image temperament to match the role and plot as the standard, and oppose the selection of actors based on “flow”.It is necessary to resolutely resist fraudulent ratings, build a standardized and orderly mechanism for the use of TV ratings data, and maintain a good market order and industry ecology.
Start from the “root” of a drama, and take the pulse of the times
It is very important to plan ahead and focus on the main theme.
The China TV Drama Production Center has released masterpieces such as “Armageddon” and “Crossing the Yalu River” in recent years. According to Li Xiangdong, Secretary of the Party Committee, Executive Director and President of China TV Drama Production Center Co., Ltd., around the celebration of the 20th National Congress of the Communist Party of China, the production center has laid out two key works “Splendid Mountains and Rivers” and “The Back of the People”. It can not be absent in major events and ensure the progress of the creation of key plays.”
The “Number of Merry Characters” that is being broadcast is a “predetermined” work of Happy Blue Ocean. “Focusing on major nodes, insisting on keeping pace with the times, making plans in advance, and launching a batch of influential TV series products in the country in time are our requirements for ourselves.” Deputy Director of Jiangsu Radio and Television Station, Happy Blue Ocean Film and Television Culture Group Jiang Xiaoping, chairman of the company, said.
Take the major time nodes as the coordinates to formulate the creation timetable; to find the selected topic as the navigation, draw the creation roadmap.
Beijing TV has fully started the work of making TV dramas. Xu Tao, member of the party group and deputy editor-in-chief of Beijing Radio and Television, introduced that Beijing TV is promoting the “City of Heaven” which fits the background of Beijing’s central axis application era, and uses Beijing Satellite TV’s medical documentary program. “Life Fate” adapted for IP.
“Golden Light” is a special organization established by Hunan Radio and Television Group last year to focus on the creation of key themed TV dramas. Last year, it focused on the century-old party history and launched “Hundreds of Tempered Steel”. This year, it focused on the equipment manufacturing industry and produced “Top Priority”. “Finding the right topic is a key step in the creation of TV dramas, and it is about guiding the strategic position.” said He Jin, executive director and general manager of Golden Light Culture Co., Ltd.
The topic selection to the script is a key part of the drama landing. According to the participants, there are more and more ways of script development.
There is a “screenwriter village” in Zhejiang, which is attracting more and more attention. Jiang Guoxing, deputy secretary and general manager of the Party Committee of Zhejiang Cultural Industry Investment Group, and chairman of Zhewen Pictures, introduced that under the guidance of the Propaganda Department of the Zhejiang Provincial Party Committee, the platform of Zhijiang Screenwriters Village has gathered 17 first-line screenwriters in China, and hired Liu Heping as the “village head”. “The Grand Canal”, which has just been completed and written by Ma Jihong, is the first work born in the “screenwriter’s village”.
In Shaanxi, a “center” and a “base” are constantly playing their role. Sun Changbo, deputy general manager of Shaanxi Wentou Group and chairman of Shaanxi Projection Co., Ltd., introduced that the central work of the Shaanxi Script Original Center and the Shaanxi Main Theme Script Original Base is to focus on both themes and talents.
At the meeting, Li Huabing, vice president of Noon Sunshine Film and Television Co., Ltd., introduced the situation of Noon Sunshine’s “County Party Courtyard”, “Tree of Life” and “Big River 3”; Cao Huayi, chairman of Xinli Media, introduced 5 key works of Xinli Media, focusing on each of them. Workplace, finance, espionage, etc.; Yin Xiangjin, general manager of Wanda Film and Television, introduced Wanda Film and Television’s aviation, military and other themed projects; Perfect World Senior Vice President, Perfect World Film and Television Director Zeng Yingxue introduced Perfect World‘s science and technology rejuvenation, marine protection and other themed projects; Zhao Zhicheng, chairman of Rui Century United Co., Ltd., introduced projects such as the Northeast Revitalization of Huan Rui Century; Wang Xuanyi, Deputy Secretary of the Party Committee of Xi’an Qujiang Cultural Industry Group, Secretary of the Party Committee and Chairman of Xi’an Qujiang Film and Television Investment (Group) Co., Ltd. Discusses the progress of major revolutionary dramas in Qujiang Film and Television.
Production needs to be “stupid”
“Only by striving for perfection and strict control in each link, can we create quality projects that meet the needs of the audience.” said Cai Min, executive deputy general manager of Beijing Wentou Holdings Co., Ltd.
Li Xiangdong said: There is no shortcut to creation, it is to put effort into the creation – to make a good script, select the main creator, and focus on the production.
Liu Guohua, chairman of Beijing Beiguang Media Film and Television Co., Ltd., also mentioned that creation must be stupid, refined, hard, and real, resolutely put an end to plagiarism and imitation, cookie-cutter mechanized production, require truth-seeking, and improve aesthetics and the ability to create beauty .
Wang Xiaohui, chief content officer of iQIYI, said that iQIYI adheres to the correct value orientation and scientific creation methodology to escort its works – adheres to the people-centered, and changes from the circle to the national, which is the creation of iQIYI TV series. The value orientation of iQIYI; adhering to the spirit of craftsmanship and pursuing the ultimate quality is the methodology that iQIYI has always adhered to in the creation of TV series.
The meeting discussed the “Tao” of creation, and also discussed the “art” of production.
Sun Lin, general manager and editor-in-chief of Luming Pictures, proposed that in the creation of TV dramas, attention should be paid to the creation of high-quality products through new technologies, such as AI modeling, virtual reality, cloud transmission, cloud editing, cloud special effects and other new technologies to improve creation efficiency.
Wang Xia, deputy general manager of Zhejiang Film and Television Group, said that as a creator of film and television dramas, to gain the recognition of young audiences, it is not just to cater to them, but to insist on creating works with quality, content, thickness and depth, and use them more in line with young people. People’s aesthetic methods to spread, “film and television creators should go out of the office, get close to the world, take off their suits, put on T-shirts, look closely at the lights of thousands of homes, and get close to the fireworks of the world.”
Actor selection should pay attention to Deshangyi
The healthy development of the industry requires a clear and healthy environment. Under the strengthened supervision and active guidance of the competent authorities, it has become an industry consensus to resist those who violate the law, oppose flow theory, and resist pan-entertainment. On this basis, the participants had a heated discussion on how to further promote the healthy development of the industry ecology.
Zhang Su, member of the party group and deputy director of the Beijing Radio, Film and Television Bureau, talked about the Beijing Bureau’s practice: full-process review and management, full coverage of notification commitments, insisting on holding monthly notification and commitment meetings, and urging production agencies to implement relevant requirements.
The production and broadcasting platform also talked about the experience and practices of actor selection and other specific aspects.
Jiang Xiaoping introduced that in the selection of main creators, we should not be superstitious about traffic, and insist on choosing the main creators who have strong political literacy, good artistic accomplishment, and meet the needs of creation. Resolutely resist the tendency of excessive entertainment, resolutely resist deformed aesthetics, “adhere to the right path, emphasize character, style, taste, responsibility, and do not take the path of vulgarity and kitsch”.
Xie Ying, vice president of Youku and general manager of the drama center, introduced that Youku proposed in 2019 to oppose only traffic and to highlight value and efficiency. , We will be vigilant against those artists who don’t bother to study the script, play big names on the set, and don’t memorize their lines, and we will never cooperate.”
Zhang Zhuo, vice president of Huace Group, said, “We will continue to resist sky-high remuneration, the supremacy of traffic and the chaos in the fan circle, continue to strengthen education and training, and guide the advocacy of art and morality.”
“On the basis of adhering to the correct aesthetic orientation, we must use the plot to be pragmatic and deeply restore the cross-section of society, draw real materials from people’s lives, express the correct values and the unique truth, goodness and beauty of the Chinese, and promote the new style and righteousness.” Right corner of Zuocheng, Beijing Zhang Yan, general manager of the film and television culture media company, said.
Continuously improve the system construction and escort the high-quality development of the industry
Promoting a new style and uprightness requires industry awareness, and it is inseparable from the continuous improvement of system construction. “Take care of the industry environment like you care for your eyes” is the consensus formed by the online audio-visual platform in the process of spreading the “new mainstream” of the drama series.
Xie Ying introduced that the platform will establish a normalized institutional mechanism to strictly control the service of each drama. One is to explore and establish different standards and norms for dramas with different themes and different eras, the second is to invite historians and professionals to check, and the third is to avoid and investigate through contract terms, so that good money can drive out bad money.
Improving quality and efficiency is a “new cycle” that audio-visual platforms have generally entered, which also puts forward new requirements for drama creation. Wang Juan, vice president and editor-in-chief of Tencent Online Video, introduced that Tencent will invest more pragmatically, clearly and firmly in high-quality creations, and will further standardize and rationalize the production factor costs of self-made, customized, copyright and other types of content under the platform. Some bad phenomena are resolutely curbed.
In this “new cycle”, the dual platforms of Hunan Satellite TV and Mango TV have carried out in-depth integration. Zheng Huaping, a member of the Party Committee of Hunan Satellite TV, a member of the Party Committee and Deputy General Manager of Mango Supermedia, and a member of the Party Committee, Vice President and Editor-in-Chief of Mango TV, introduced that Hunan Radio and Television has established a dual-platform TV drama project committee, which is responsible for the evaluation, proposal and project approval of simulcast TV dramas. Procurement, scheduling, operation, publicity, review and assessment, etc., manage the whole process, and manage the “six barriers” for the production of the play, namely orientation, content, personnel, broadcast, remuneration, and publicity.
During the nearly 4-hour meeting, the participants expressed their voices and discussed their ideas. The person in charge of the TV Drama Department of the State Administration said that the next step will be to carefully study the suggestions and respond in a timely manner, so as to provide more targeted services, formulate policies, improve efficiency, and promote the high-quality development of the industry.