ROMA – With the aim of promoting the use of bicycles and electric scooters in everyday urban mobility, the experimentation of the new app “Roma runs by bike” was launched in the capital. Not a simple smartphone application but a useful tool for everyday travel thanks to the integrated navigator capable of calculating the best route to reach a destination, using the new cycle path calculation method made available by Google. During the journey, the app created by Roma Servizi per la Mobilità monitors the journey and calculates some parameters such as length, average speed, calories consumed and CO2 emissions saved. Another feature is the ability to “certify” that the movement is actually taking place with the indicated means, verifying the maximum speeds reached and the time for exceeding the constraints set. For the promotion of sustainable mobility, a system of discounts has been studied in the shops that will join the initiative for those who will shop using the bike.
The traders included in the project will be indicated in the app as “bike friendly” and will be able to offer users particularly advantageous conditions that will be directly proportional to the kilometers actually “pedaled”. The application was therefore designed to accumulate credits as the distance traveled increases and allows you to generate QR Codes with a personalized value that can then be downloaded in the store at the time of purchase. In addition to citizens and traders, companies can also join the project which, thanks to the functionality of the app, will be able to decide what type of incentives to grant to employees who move in a sustainable way. In short, if the system gives the desired results, it can be used on a large scale, contributing to the promotion of urban mobility that is decidedly more environmentally friendly. In the meantime, companies (through mobility managers) and traders can join the project by sending an email to [email protected]. (maurilio rigo)
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